Franchise selling is competitive.

People have a lot more franchises to choose from than ever before and there are only so many franchise buyers.

If you have any of these 5 franchise selling problems you need to do something about them.

  1. Not enough of your franchise leads answer your calls and emails.
  2. When you do get leads to talk with you it feels like a "Cold Call" and many times they don't know you or your brand.
  3. You discuss your financial standards with leads and they are shocked at the cost.
  4. After having great conversations with leads they say they will send you their franchise application. And they don't do it.
  5. Once you send your Franchise Disclosure Document - FDD to a lead you think is interested and qualified. They stop talking with you.

And you can take steps to solve all of these problems.

The first thing you should avoid concluding is that your leads are no good.

If I only had a dollar for everytime a Director of Franchise Sales said that to me. It's just too easy to say.

And you don't know if it's true. You do know your franchise selling isn't working out as well as you would like.

You need to take all those inactive leads of yours and do something new with them. You need to nurture them.

Put them on nurturing newsletter program.

It is not a 'buy my franchise" email.

It is not a drip campaign that will bore people to tears or annoy them.

Your newsletter program must be informational. And it has to offer assistance that helps your probable franchise buyer solve their problem.

You can try this yourself.

Or use Franchise-Info's Newsletter Nurturing Program for as little as $350 per month.

Now that you have taken an important step to get your leads active in your franchising process let's talk about that process.

Here's what you need to look at -

  1. Do you have the right sequence of steps?
  2. Are each of your steps structured properly?
  3. Where in your franchising process are people dropping out?

What to do about your leads -

  1. Fix your franchise sales process before you attempt this.
  2. Add your nurturing newsletter.
  3. Measure each lead source for -
    • Inquiries
    • Qualified leads
    • Applications
    • Sales
  4. Reallocate your franchise recruitment advertising and marketing spending.
  5. Keep measuring lead sources every 6 months.

If you have limited internal resources or you just want a set of experienced eyes on this with you just give me a call 443.502.2636 jcfran1@msn.com.

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