Franchise Selling Success - Harder Than It Looks

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Talked with a startup franchisor recently about his franchise sales.

A really nice guy Bob, who has no franchises sold so far.

And he is going into his 3rd year of trying.

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At the outset, Bob spent a boatload of money with a famous and notorious Franchise Development Company to get his FDD & franchise agreement done.

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Sadly, Bob had to hire another law firm to redo the FDD & franchise agreement.

Which entailed starting from scratch.

Since it would have cost more to try to fix the first set of documents.

Bob invested in all the things that certain experts had told him to get in order to build a successful franchising company.

Here's some of what Bob spent big bucks on -

  • State of the Art Franchise Recruitment Website
  • Website Content & SEO
  • Franchise Operations Intranet/Extranet
  • Franchise Management System (FMS) with CRM
  • Outsourced Franchise Sales Team

His website gets no traffic.

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Bob isn't reaching qualified franchise candidates with the requisite talent and capital.

Bob's story is not surprising or uncommon.

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And these are statistics on the 4033 franchises available in North America that show this.

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About this Entry

This page contains a single entry by Joe Caruso published on February 26, 2017 3:42 PM.

What's in a Ranking? Plenty. was the previous entry in this blog.

Get More Franchise Sales Appointments Scheduled with this One Trick is the next entry in this blog.

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