How to Create Authority with Social Proof

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Society-City-Country-Cartoons-Punch-1962-03-21-454.jpg

Robert Cialdini is rightly praised for his work Influence: Science and Practice (5th Edition).

Cialdini has trenchant obsersations how seemingly irrelevant features of our social landscape determine much of our choices.

We are familiar with the parlor trick- 3 people conspire together & look up at something in the air.

All in an effort to trick passerbys to join us -in looking at nothing.

Punch as a great variation on this theme!

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About this Entry

This page contains a single entry by Michael Webster published on December 8, 2014 12:33 AM.

What Makes Social Media Content Great was the previous entry in this blog.

The Cheatsheet for Franchising Marketing Online is the next entry in this blog.

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