Is Time to Give Up on Adobe Flash?

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As time moves forward so must the technology we use, right? If you are a local business with a Flash website, you are among the walking dead.  It's time to get a modern, responsive website.

Adobe Flash is a software that, on a basic level, allows users to create animated works. With its introduction it caught on quickly for websites because it enabled stunning visuals.  Local agencies wowed customers with "flashy" websites but they were expensive to make and maintain.

Flash has already been left behind for all mainstream website purposes and here's why.

Google No Longer Shows Flash Websites

Let's start with the final nail in the coffin.  Flash was never a good option for SEO or search engine optimization. Flash content cannot be read the same way as content created using HTML. Search engines can only see your website title, meta tags and nothing else. It doesn't matter how flashy or fluid your site is if no one can find it organically.

Recently, Google announced it won't be showing Flash websites at all in search results.  So where as it hurt you before in search, now you can't be found at all.  So if you think Google is an important driver of your business, it's time to act now.

Flash Isn't Viewable on Mobile Devices

Smartphones have become a huge part of online activity, with 25% of all search queries coming from mobile devices and about half of local searches. Most mobile web browsers do not support Flash (Puffin being one of few, and not a lot of people use it). On top of not being able to be found in many searches, if someone does they most likely will not being able to view your website on their mobile phone or tablet.

24HoursofHappy is a Flash site with a 24 hour music video that cannot present on a mobile device, but does inform viewer's of the limitation.

Disneyworld's new Flash site promoting Fantasyland does not inform viewers of the mobile limitation and doesn't present the page at all.

But it's not that Flash simply isn't supported, it often takes more bandwidth and puts a higher demand on the smartphone or tablet, draining the battery faster.  That's why most devices don't support it.

Limited Page Navigation

Flash websites have one URL connected to all of their subsequent pages. Any visitor to a Flash website may navigate away from the homepage, but cannot bookmark or share that specific page with someone else because its URL is the same as the homepage.

If all your information is on one page then this wouldn't concern you, but if you have a specific product on another page then your visitor is limited to what they can share to just your homepage. This takes out simple word of mouth sharing over email, social or blogs.

And bookmarking a page would be impossible, meaning more work for your site visitors.

Flash is Dead for Local Businesses.  Now What?

Flash alienates web viewers who are trying to visit your website and see your service or find out more about your business - why make it so hard for them?  If you still have a Flash website, we recommend building a website that can be displayed on the web and mobile devices, that is highly SEOed and that is marketing-enabled to create conversion of visitors into customers.

There are many inexpensive solutions. 1and1 offers a website for $10 per month, although you get what you pay for. Our websites including professional design, SEO and updates are just $99 per month. If you have a Flash website, you certainly are losing more money than that.

Need help or a free consultation, we are happy to help!  Call us or email us and we will let you know more about your options.

The post Goodbye Google. Flash is Officially Dead for Local Businesses appeared first on LocalVox.

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About this Entry

This page contains a single entry by Trevor Sumner published on November 5, 2014 9:33 PM.

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