How Valuable is Twitter to Your Marketing?

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Twitter is often overlooked by local businesses because local businesses are already struggling to keep up with all the local marketing channels out there.  

At best it's a great social media channel with research that shows that Twitter is more effective than even Facebook in driving same day sales.  That's a great way to drive specials, react to slow days or promote new products.  

At worst, Twitter is yet another social media channel that when used ineffectively can be time consuming.  I think the social media infographic below highlights a lot of the positives of Twitter such as:

  • Customer service and communication

  • Leveraging followers to encourage positive Yelp and Google Places reviews

  • Influencer outreach

  • Cross-promotion of existing content and messaging

Platforms such as LocalCast, Hootsuite, Sprout Social can make publishing to Twitter part of the routine.  Just a checkbox that you click when you update your other social media services. You can manage Twitter in less than 5 minutes per day and that is worthwhile.

Now overall, the stats below strain credibility to me.  94% of Twitter users say it's their most valuable social media channel? I doubt that. 89% of those who have done Twitter advertising think it was a success?

Again, my anecdotal evidence suggests more conservative numbers.  

Of course these are Twitter's own stats, but the content is worth taking a look.

twitter-local-small-business-marketing-tool.jpg

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About this Entry

This page contains a single entry by Trevor Sumner published on June 11, 2014 10:42 PM.

PR Sells the Story - So You Sell the Franchise was the previous entry in this blog.

Your Mistakes in Business Communication have Nothing to do with Grammar is the next entry in this blog.

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