Sometimes the best ideas come from brands that have already been around the block.

From burgers to fresh pressed juices, well-established brands and franchises are eager to put money into hot trends.

Check out these four innovative new restaurant franchises backed by brand giants such as Starbucks and White Castle.

Burger 21. Owners of world famous fondue chain The Melting Pot have expanded their horizons from melted cheese to chef-inspired gourmet burgers.

Burger 21 currently only has five locations but expansion plans are in the works. The first franchise unit opened in Orlando, Florida earlier this year and the chain recently announced two franchise agreements that would lead to a restaurant in Charlotte, NC, as well as four restaurants in Virginia and Maryland.

Evolution Fresh. The juice craze is so hot. From Greenwich Village to Hollywood crowds are clamoring outside of juice shops to get a glass of fresh-pressed juice, which is purportedly to be healthy, cleansing, and delicious.

The craze is so hot that even Starbucks has jumped onboard.

The iconic coffee chain has recently purchased Evolution Fresh from Naked Juice founder Jimmy Rosenberg. Offering fresh pressed smoothies and juices, Evolution Fresh promises "flavor and nutrition in every sip." A fourth unit recently opened up in Seattle and it looks like Starbucks plans to take the chain global.

Deckers. While Time Magazine might have just named the White Castle Slider as the most influential burger of all time, White Castle is always looking for new ways to attract customers.

The chain, which has thousands of units across the Midwest and the South, has recently launched Deckers in an attempt to take the double-decker Panini sandwich mainstream.

The new chain will also serve up soups, sandwiches, and salads.

The Laughing Noodle. While we are on the subject of White Castle, we should mention that they are expanding their horizons to much more than just double-decker Panini sandwiches. They've recently been pushing The Laughing Noodle, a new franchise that offers multicultural noodles to customers looking for something a bit healthier than a burger and fries.

The first Laughing Noodle opened up in 2010 in Springfield, Ohio, inside of a White Castle.

The first standalone Laughing Noodle is slated to open in Sharonville, Ohio this year.


Article by Jason Duncan, CEO/Founder of

ManagerComplete is an online software application that helps multi-unit franchises manage operations effectively.

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