Once your company is ready to start franchising, then selling franchises becomes one of your biggest goals. In order to do that, you've got to get the word out. There are a number of ways to do so - through traditional advertising, franchising events, and of course, word of mouth.

Have you considered using public relations to generate quality leads and sell franchises? If you pick the right franchise public relations agency to help you promote your company, you will absolutely see the investment pay off.

At Ripley PR, we're experienced at helping franchisors and franchisees tell their stories and get media coverage at both local and national levels, which helps not only each individual location do well in their market, but helps the parent company sell more franchises as well. If you're thinking of hiring a PR agency, it's vital to select one like Ripley PR, which has extensive success getting media coverage in local markets and in national consumer and trade publications.

So how can the right PR agency help your franchise?

For one thing, we'll help you create and tell your story.

It might surprise you to learn that PR is as much about the sale as franchising is - we just work to sell your story to the right media. Did you know that about 60 percent of what you read in the daily newspaper is there thanks to a PR professional?

While you're thinking about attractive franchising offers and following up on potential leads, we're thinking about telling your corporate story, or an individual franchisee's story, in a way that will be attractive to the appropriate reporters. We're also following up with the contacts we've built in the media, especially those who write for your industry.

When you start working with a PR agency, we'll put together a strategy for pitching your story and distributing press releases. We'll ask you questions about your business, people within it, and any interesting tidbits about franchisees. We'll announce new franchise openings, awards and honors individual owners, the whole company, or executives have received, and make it appealing to reporters.

Telling the story the right way goes a long way to helping you generate leads and sell franchises. If you'd like to know more about how Ripley PR can help you do just that, contact us today.

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