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See How Easy Local Customers can find your Franchise using just Their SmartPhone

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Inevitably, the path to purchase has become much more complex with the advancement of digital media.

While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from.

This is especially confusing for business owners, who must adapt to all the directories, social media sites, and apps that people are using to find local businesses.

Considering the kind of decisions consumers are making and how they are making them, we've architected an infographic to map out the many stops on the path to a final purchase.

digital-path-to-purchase-infographic-copy.jpg

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International Association of Franchisees and Dealers LLC on LinkedIn

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About this Entry

This page contains a single entry by Brian Coryat published on May 27, 2013 2:01 PM.

How Much Do You Know about How LinkedIn Protects Your Privacy? was the previous entry in this blog.

5 Tips on How You Can be a Great Speaker - Captured on Video is the next entry in this blog.

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International Association of Franchisees and Dealers LLC on LinkedIn