This Week In Review - Selling
What can franchisors/franchise owners learn from Pulp Fiction?
What can we still learn from Ray Kroc?
How does a good PR Strategy Work?
1849 LinkedIn Views
Jim Martin's Are You Listening? Or Just Waiting to Talk? had the most readers on LinkedIn.
And why not - one of the classic lines from Public Fiction. Good discussion on LinkedIn.
"Unfortunately, most sales people talk way to much and as a result, fail to interact and engage the prospect in a more compelling way."
Why expansion past three unit is so hard.
Sidebar on why Kroc was a PITA.
Most Engaging Article
- 247 Readers/4:37 minutes Reading Time
Rhonda Sanderson's The Best PR Moves of 2013 and One Really Bad One continued to attract attention.
Probably because Rhonda talked about the hard issue: "One of the biggest obstacles for PR people is getting the client to agree to spend a certain amount of dollars
for great coverage that will bring them many more dollars."