Posted by Joe Caruso | Category Sales
Smart and savvy franchise buyers almost always ask for your Franchise Disclosure Document - FDD at the outset when they contact their target franchisors. Or they get the FDD from another source before inquiring directly to a franchisor. There are 23 Items in the FDD. The franchise buyer initially is looking at Item 7 Estimated Initial Investment and Item 19 Financial Performance Representation - FPR of the franchise concepts they are vetting. Item 7 Estimated Initial Investment gives the prospective franchise buyer a high & low range for the investment. Item 19 FPRs or what prior to 2008 was called
Posted by Joe Caruso | Category Lead Generation
The rise and fall of the Roman Empire has a lot in common with selling franchises. The Romans built an enormous empire that at its height spanned from Spain to the Middle East. They built great cities and famous aqueducts. They were able to do this well because they developed an exceptional formula for concrete. The Romans were not the first to use concrete. But they improved upon it by using volcanic ash which allowed it to set underwater and the addition of horse hair made it less prone to cracking after the concrete dried. Unfortunately, with the fall
