Franchise Info Consulting

Timely Advice for Franchisors

Expert Advice for Franchisors

How to Improve your Franchise Sales Process, from Leads to Sales.

Posted by Joe Caruso | category Sales

The Franchise sales process has changed since I began over 20 years ago.

Back when I started out, people interested in franchises used the telephone to inquire and request information.

Because they saw our ads in the Wall Street Journal or some other important franchising magazine.

We talked to them and sent our info packets out through the mail or UPS NextDay. The sales process had begun.

But, today franchisors are building costly & elaborate franchise recruitment websites.

They give probable purchasers glossy franchise brochure PDF downloads.
They use higher-powered full-blown & expensive CRMs to move the probable purchasers through to a sale.

Yet, here's the biggest complaint I hear today from franchisors.

Their sales teams can't get people on the telephone. The leads will not call them back -or the phone number was fake.

Now that is a big problem.

You cannot sell franchise to someone who won't answer their phone or call you.

Why aren't they returning your calls?

You built a wonderful franchise "information platform". These probable purchasers have all the research they need. Don't they?

But, they still won't return your call.

Do you know why?

The probable purchaser feels as though he doesn't need to talk to your franchise sales team members. You have provided all the information.

You had the best of intentions. You wanted to make it easy for their sales team to sell franchises. It is disappointing to spend all this money.

I know what the problem & I can fix it.

Because I have been doing franchise sales development for a very long time.

And Mike Webster knows a thing or two about how people really make franchise investment decisions.

So, when you need a combination of great practical skill and wonderful social science - which no other franchise developer group can give you- give us call and we will fix your sales process for you.

April 23, 2014 11:39 AM