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What is Really New in Customer Feedback Programs?
Customer feedback programs are effective tools to learn how your customers perceive your business and provide you with feedback for improvements, but it doesn't come without limitations; response rate is important, and making sure you're not only receiving the…
in Operations
Why Pay Your Employees With Payroll Cards?
Electronic wage payment offers significant advantages to employers and employees alike. But, there is one major benefit to paying employees electronically using payroll cards: payroll cards are one of the least expensive ways for employees to receive their wages.…
in Operations
New Franchise Fairness Law Passed by California State Assembly
On May 14, 2015, the California state Assembly passed AB 525, a bill that would amend the existing California Franchise Relations Act (Business and Professions Code §§ 20000 - 20010) ("CFRA") by expanding the protections for existing franchisees. As…
in Franchise Law, Disputes & Compliance.
More on the Benefits and Costs of Trademark Monitoring for Franchisors
For franchisors, the benefits of trademark monitoring can be substantial and the costs relatively low, as I wrote about the benefits of trademark monitoring programs. Here are four real-world examples of how trademark monitoring has helped (or could have…
in Franchise Law, Disputes & Compliance.
Does Your Website Engage Visitors?
Franchise online marketing strategy is as much about engaging the visitors on your website as it is about building traffic and search engine optimization. The goal of online marketing is to convert leads into business. Beyond all of the…
in Marketing
How To Use Celebrity Talent Correctly
From time-to-time, we decide to use celebrity talent at re:group. Celebrities are great: they're fun, they're well spoken...and, hey, we'd be lying if we said we overlooked the fact that they're usually good looking. But, although celebrities do a…
in Marketing
What's New in Credit Card Security?
Come October 1, 2015 there are big changes coming to the payment industry. The US is the last major market that is still using the old swipe and sign cards. The familiar card technology is blamed for the fact…
in Operations
Is Working at Your Business Sucking the Life out From You? Are You a Zombie?
There are a number of movies and television shows today that deal with the issues of zombies, or the undead. While this is, of course, fantasy,there are unfortunately a large number of companies that operate daily in a zombie-like state.…
in Operations
Will You Use iBeacon?
Less than two years have passed since Apple first launched iBeacons in 254 stores across the country. In the past two years, retailers have used iBeacons to find out who is shopping at their stores and to reach out…
in Marketing
Mediation and "Bad Faith" Bargaining = Stalling
I remember, during my mediation training, asking for a clear definition of "bargaining in bad faith" and being disappointed not to receive one. Having now myself done a little research I can understand why the concept is so hard…
in Franchise Law, Disputes & Compliance.
Best Practices: Franchisor Employer Liability and SBA Eligibility
Franchisors often resist franchisee requests for loosening controls in order to make the franchisee's loan eligible for SBA financing. Thanks to several recent Court decisions, a franchisor's case for maintaining certain kinds of control over the franchisee just got…
in Franchise Law, Disputes & Compliance.
Is Area Development the Right Marketing Tactic for Your System?
Yes it IS marketing. When you bring your product, service, goods, what have you, to a market, how you distribute them is key. It's been a long time since a client told me they wish to sell "one franchise…
in News
Are You Prepared to be a Subfranchisor?
On September 16, 2014, the Franchise and Business Opportunity Project Group of the North American Securities Administrators Association (NASAA) issued a Multi-Unit Commentary to provide guidance in addressing certain disclosure requirements in 3 different types of multi-unit franchising structures.…
in Franchise Law, Disputes & Compliance.
What Stays in Vegas is a Lost Asset
The Las Vegas "What Happens in Vegas, Stays in Vegas" meme has become well known and is used to attract visitors and curiosity seekers. It may work for the Las Vegas CVB, but just the opposite is true of…
in My Association Resources
Do You Make This Mistake with Your Business Videos on Your Website?
I have talked about User Generated Content(UGC) videos and touched on Do-It-Yourself (DIY) videos that got a few of my colleagues discussing the pros and cons. Of course a lot of us would be happy if everyone who needed…
in Marketing
Analytics that Make You Rich
Your website sells products, gives timely information, provides help, shows locations, answers frequently asked questions, gives information about the company, establishes your bloggers as thought leaders, and then load quickly. It has to do many of these things and so…
in Marketing
Where is Your Perfect Franchise Candidate Hiding?
On a recent sales process audit of a medium to large format full service franchise concept, we spent time with one of their new franchisees. The concept is less complicated than a TGI Friday's but more challenging than a…
in Operations
Are the Lead-Gen Franchise Portals Really Dead?
I've read some posts on various industry portals that state that SEO is a better alternative to find franchise prospects than the franchise search engine portals (all well known to those in the industry). Lets take a close look…
in Operations
The A to Zs of Buying a Franchise
After The Franchise Expo. What Now? So after attending the franchise expo, what do you have? A lot of questions, in spite of a bag full of literature that you carried home. You can't possibly process all the information…
in News
Young Chefs Academy Franchise Sees 2015 as a Year of Growth
Young Chefs® Academy, a premier children's cooking school franchise company ("YCA" or "the Company"), today announced significant restructuring measures during the most prolific periods of innovation since its inception. These key organizational changes were implemented to optimally position the…
in News

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