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You Worked Hard for Your PR! Now, Make it Last Using These 6 Tips
What to Do - Extend Your PR Coverage to More than one Day. Social networking and social news websites have done for media coverage what fitness and nutrition have done for the human race - dramatically extended their longevity.…
in Marketing
Why Most Law Firm's Facebook Strategy Fails
On Lawyerist.com, a blog for lawyers. Sam Glover writes "Somewhere your there a social media consultant must be blogging about how important it is to have a Facebook page for your law firm, because 'Follow my firm's Facebook page!'…
in Marketing
Improve Your Tradeshow Marketing
Have you ever looked back at your old yearbook from high school? In mine, someone named Dave wrote, "Remember that night at the cabin, and always stay squishy, dude!" And some girl added, "Stay a sweetie! Always! And keep…
in Marketing
What are the 7 Ideals of a Durable & Sustainable Franchise System?
Everyone has their own opinion of the "franchise" concept in America. Some argue that franchises are leading to the extinction of mom and pop shops, dissolving the local micro-cultures and communities that make our towns and cities unique. While…
in Operations
How FEAR Impacts Your Results
In his first inaugural address, Franklin Roosevelt famously stated, "The only thing we have to fear is fear itself." At the time of this proclamation, the U.S. was nearing the depths of the Great Depression. Millions were discouraged and…
in Operations
9 Ways You Can Conduct More Effective Performance Reviews
Keeping a business running requires a lot of moving pieces. Good management, employee satisfaction, effective marketing, high sales, and client satisfaction are just a few of those pieces. Juggling it all takes a lot of work, and that is…
in Operations
3 Basic Uses for QR Codes For Franchise Owners
Using QR Codes for the Local Franchise Business Two years ago, there was lot of buzz about Taco Bell's QR Code promotion with MTV. This is often pointed out as a great example of a fast food or franchise…
in Marketing
Why Some Franchisors Almost Always Have Home Court Advantage
One of the most common provisions in franchise agreements is the "forum-selection" clause. Under these provisions, the parties agree that any lawsuit filed by either one of the parties will be brought only in a court in a specified…
in Legal
How to Avoid Paying Capital Gains When Selling Your Franchised Business
If you are selling your franchise, then you probably are subject to capital gains taxes. As a general rule, the sale of property subjects the seller to capital gains taxes. However, exception to this general rule may apply if…
in Operations
Help Recycle the Easy Way - Use Fibre from Recycled Plastic
We have a problem. Waste. Plastic waste and a lot of it. But you can help. The average US/Canadian home produces over 45 pounds of plastic waste per year, PET. And, technology can turn eighteen 12 ounce bottles, fourteen…
in Operations
Amazon Has Turned You the Customer Into an Unpaid Salesperson
Most companies know that product reviews can make or break a sale, and that customers have come to rely on word of mouth reviews, feedback, and opinions when making purchasing decisions. Amazon has taken this a step further and…
in Marketing
How Do You Rank on Social Media Test?
Sometimes the truth is that franchisors do not actually know what their online presence looks like. They may or may not be aware of what franchisees are doing online. They may or may not have a good picture of…
in Marketing
How Much Can I Make with a Chem Dry Franchise?
Here is an email I recently received. Note that I live in Maryland, USA and not Ontario, Canada. Chem-Dry, the world's largest and highest rated carpet and upholstery cleaning franchise system with 3,500 units in 35 countries, has recently…
in Operations
Do You Know the Wrong Way to Sell Your Value Proposition?
I was talking to a friend of mine who's in sales, and he was frustrated. He shared with me that he continues to see the same pattern. He talks to a client, and he leaves them interested, but in…
in Marketing
How Franchisees can get Money From their Government
Since the inception of the WOTC program in the late nineties, lawmakers have remolded the framework and refocused objectives to encompass a greater target audience but because the program as a whole is still underutilized, several misconceptions remain. The…
in Operations
3 Ways to Calculate Franchise Territory Values or Market Share
Market share is your piece of the pie. It is important to investment banks, your partner, your sales team and your growth. But what is that pie and how do you calculate your slice? Although market share is likely the…
in Operations
How Franchises Can Manage the Shift to Digital Marketing
No matter what products/services your business offers, having an online marketing strategy to engage your target audience is essential to your success. While many franchises still use outdoor billboards, print and TV ads for national branding purposes, there has…
in Marketing
How to Create Reasonable Franchise Fees - 4 Tips
What was in the air yesterday? Two people called to discuss converting their business to the franchise model (which, considering my business, is not unusual) and both wanted to offer very low franchise fees. That's discouraging because I don't…
in Operations
How Private Equity Should Evaluate Franchise Systems
Some franchisors are "pure play" restaurant, Dunkin Brands (DNKN), Burger King (BKW), and DineEquity (DIN). Sonic Drive In (SONC) and Domino's (DPZ), because they have more than 90% franchised units. Each of these has moved towards or has always…
in Operations
The Myth of the Franchise Success Rate -Where Did it Come From?
I hear franchise salespeople say, and read franchisor source printed material that says, that franchising provides a 90% success rate after three years in business! I have been lecturing on the subject and will share my observations about investment…
in News

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