Franchise-Info Authors

Why You Don't Use Personality Tests When Selecting Franchisees
Let's try an experiment. Pick your 10 best franchisees. Describe their personalities. Are they all the same? Or are they all different? If you're like most franchisors, you'll say that they are all different. Now, look at your corporate culture.…
in Operations
See How Easily You Can Share the Right Type of Content across the Social Media Platforms
Each social media platform has different users that are engaged, and those users want to see and interact with different types of content. This makes social content marketing all that more complex because company's must tailor the content they distribute…
in Marketing
Get the Real Stars on TV
Nobody doubts that a professional athlete has superior skills. They are stars. The average employee working at McDonalds doesn't have it. They are not stars. But, here is a surprise, as related by Jerry Newman in his My Secret…
in Operations
The One Letter You Always Wanted To Write - For Thanksgiving
Dear Family, I'm not dead yet. Thanksgiving is still important to me. If being in my Last Will and Testament is important to you, then you might consider being with me for my favorite holiday. Dinner is at 2:00. Not…
in Marketing
4 Great Tips to Fix Your Content Marketing Strategy
In B2B public relations and marketing efforts, creating valuable and compelling content is a key driver of success. You may know how to produce relevant content for your business, but are you producing it with an overall strategy in…
in Marketing
Are You Unlawfully Discriminating when Recruiting Franchise Owners?
In a recent LinkedIn discussion, one of the participants mentioned the fear that many franchisors have - inadvertently but unlawfully discriminting by using a selection tool like a personality profile. There is general lack of independent data that demonstrates…
in Operations
What is Your Worst Customer Service Story?
As most of you are aware, all the stories we share with you at our onsite programs and in our newsletters, blogs, etc., are 'true.' Nothing is made up. They either happened to me personally, I witnessed them, or…
in Operations
3 Tragic Ways CEOs Kill Off Franchise Sales
Growing your brand through franchising is a demanding and exacting proposition. You need to mindful of all the franchising rules, regulations and administration requirements. And you have to have a great plan with a talented franchise sales leader working…
in Operations
The Benefits of Outsourcing Your Payroll
I have been fortunate to meet with over 3,000 businesses over the last ten years - from start-up restaurants with big dreams, to mature chains facing tough decisions. No matter what stage a company is in, payroll is constant; it…
in Operations
One Way to Structure the Sale of a C-Corporation - Hire the Owner
When a C-corporation sells an asset and the corporation's owner goes to work for the buyer, there may be an incentive for the parties to pay the owner a higher salary than the market will bear, as disguised payments…
in Operations
Are You a Great Leader?
Recently, there have been several discussions on LinkedIn, (including ones I've started,) talking about what it takes to be a good manager. Although some posts have mentioned that managers need to be leaders, I haven't seen leadership defined. Here's what…
in Operations
Why Do New Franchisors Really Fail?
A very long time ago (about 15 years) I wrote about why new franchisors fail. During that 15 year period we lawyers have "improved" upon the legal infrastructure of the franchisor quite substantially. As you may know, the franchise…
in Legal
Do You Know What 70% of Searches are Used For?
Lately, everyone seems to be concerned with only content and social media marketing, but there's a basic marketing tactic that should be done before anything else when it comes to online marketing: local listings. It may seem flippant in…
in Marketing
Let's Be Upfront about Franchise Fees
Here's a conversation I've had more than once with clients and CEOs of franchising companies. It's about upfront franchise fees. The conversation typically starts with the C-level executive saying: "We make our real money on royalties & not on…
in Operations
How Should Great Mediators Get Paid?
The famous negotiator William Ury has a nice story about how to solve difficult negotiations. "Well, the subject of difficult negotiation reminds me of one of my favorite stories from the Middle East, of a man who left to his…
in Legal
If You Don't Plan Your Franchise Sales Compliance Now, You Will Hate Yourself Later
1. Who is a Franchise Seller? If you are an officer, employee, representative or broker involved in the offer or sale of franchises, you are a "franchise seller." Your involvement in the offer or sale of franchises may be…
in Legal
Top Painting Franchise Offers Veterans a Second Career
(Oaks, Pennsylvania) - When one typically hears of military-to-civilian career stories, the focus is predominately on the challenges they face when obtaining employment. According to the United States Department of Labor, of the 722,000 unemployed veterans in 2013, 60…
in Marketing
How You Can Easily Find Better Customers
I recently had a client say to me: "I don't need to do anything else for my existing customers; I need to find new customers." Dumbfounded, I couldn't wrap my head around this. Didn't she realize that it costs more…
in Marketing
Is Your Franchisor's Free Offer Your Costly Giveaway?
Businesses promote "free" for the promise of greater revenues. Presumably those taking advantage of "free" will purchase other items at the time or revisit an establishment in the future. In practice, however, the intended or desired consumer behavior often…
in Operations
It's Easier to Ask Forgiveness than It is to Get Permission
Changing things for the better requires an element of risk. After a large reorganization of a major QSR franchisor I worked for, I ended up with greater responsibility and not enough resources. We had a set way of doing things…
in Operations

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