Franchise-Info Authors

What Are You Doing about those Indirect Costs - Which are Killing Your Profit?
No risk no reward it is often said. Franchise ownership is definitely not for the faint at heart. Owning your own business has incredible rewards and can represent everything about yourself professionally. The old saying of "you'll never work…
in Operations
What Do You Need to Know to Open a Car Center?
It's easy to assume that if you're going to open your own Meineke Car Care Center, you should know a thing or two about auto care. While it certainly doesn't hurt to be automotive-friendly, skills in automobile care aren't…
in News
California Franchise Legislation (AB 525) Moving Through Senate
On Monday, June 29, 2015, California State Assembly Bill (AB) 525 was considered by the Senate Business, Professions and Economic Development Committee. If passed by the Senate, AB 525 will amend the existing California Franchise Relations Act (Business and…
in Franchise Law, Disputes and Compliance.
Figures Don't Lie, but Liars Figure.
This is the first of a three articles intended to raise investment care sensitivities. They are offered as a gesture of concern about what I see happening to people who invest in new and in old/over the hill franchise…
in Franchise Law, Disputes and Compliance.
How to Accomplish Important Goals
Setting Goals is important understanding the why behind your goals is critical. Learn 3 steps that will almost guarantee you the results you desire. It is something of a cultural phenomenon for everyone to focus on future goals and…
in Operations
How to Create Buyer Personas
You may already know who your "audience" is, but do you have buyer personas? Buyer personas provide insight into a particular audience so that you can focus your marketing efforts. By understanding the importance of buyer personas and how…
in Marketing
What's New in Franchise Lead Generation?
Franchisors want more ready-to-buy franchise leads. It's the "prime directive" and goal of franchise sales departments across franchising to generate ready-to-buy leads. Problem is this goal too often misses the mark and the lead sources generate unqualified leads that…
in Operations
How to Get Service from an Auto Repair Dealer
Auto repair dealers are held to a higher standard than doctors. And it effects customer service. Make an appointment with your doctor for 10am. Show up, wait until 10:30 to be seen by a nurse. 10 minutes with her,…
in Operations
5 Reason Why Franchisees Need to Talk to Wall Street
Franchisees who invest in publicly held companies should have a line of communications with the investors in their system that is uninterrupted by corporate management. After forty years of successful growth the McDonald's restaurant system hit some potholes in…
in Operations
3 Ways to Win Your Next Trade Show
I can't count the number of times I've walked the aisles at trade shows, only to happen upon companies that have brought seemingly every item in their inventory to display in their exhibits. They've pinned products on walls, scattered…
in My Association Resources
How to Form Effective Franchise Trade Associations
Through effective trade associations and lobbying efforts, during the last century automobile dealer franchises in the United States convinced state governments to give them significant protection against commercial abuse or unfair dealing by the manufacturer or supplier franchisors. Franchisees in…
in Franchise Law, Disputes and Compliance.
When Does Mandating a POS System imply Franchisor Vicarious Liability?
Vicarious Liability in General Nearly every franchisor has suffered threats of litigation based upon the actions of its franchisees. These threats are not necessarily limited to claims stemming from the franchisees' delivery of services (from mold remediation to serving…
in Franchise Law, Disputes and Compliance.
How is Your Sharing Strategy?
Are you posting content to social media but not getting any response from your audience? Here are 5 potential reasons why your content is not being shared...and what to do about it. 1. Lack of Visuals - Social media…
in Marketing
The One Strategy You Need to Know for Customer Retention
If you're a business owner, then of course you want to do everything you can to not only gain new customers, but to keep your existing customers loyal to you. Unfortunately, customer retention isn't always easy; customers may leave…
in Marketing
How To Create Buyer Confidence
How would your conversion rate and profitability change if you could implement a method to develop a prospect's confidence about the value of your offering earlier in the sales process? Wouldn't it also be valuable at the same time…
in Operations
Selling a Business - 5 Tips for Franchise Owners
Here are 5 tips for selling a business, a handy business valuation tool. The impetus to sell your franchise business can come from any number of directions and at any time. The market could change, someone could pass away,…
in Operations
Too Good to Eat
Have a food-photo obsession? Bloggers like these could be to blame. You're not going to eat that Summer Melon Salad or Rainbow Flatbread Pizza, are you? Yummy, prepared to perfection with fresh in-season ingredients, but there's one problem... these…
in News
What are You Doing to Entertain Your Business Audience?
Social media at its best is an experience that is highly interactive and lots of fun. The question for businesses is: how do we create that experience for our audiences? Sometimes great content isn't enough. Sometimes the answer is…
in Marketing
David Weil Isn't Winning, Franchisors Are Losing
The franchise industry is on the verge of losing a battle regarding employer liability, as old arguments fail to address new opponents. Whatever your position on the Obama view of franchising, the reality is that Executive Branch officers are…
in Franchise Law, Disputes and Compliance.
The problem is Your Territory Mapping System
Any manager or employee involved in outside sales knows the incredible joy of getting their territory right. It is simply tremendous to walk in the door of a prospective customer and know that your referrals are good, there are 30…
in Operations

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