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Franchise-Info Authors

Why Are Your Franchise Operators Slow Out of the Gate?
In a perfect world, all franchisees would follow the system exactly as intended; they would all ramp up quickly without struggle; and, they would all be successful and happy. You wouldn't have to answer distressed calls or have tough conversations…
in Operations
What is the Value of Well Moderated LinkedIn Group to You?
Recently, I tweeted out to one of members, Frances Leary, that our main social media goal was to have the most interesting groups about Franchising in LinkedIn. Franchise-Info is a member supported community, which means although we aggregate our…
in Marketing
Is Your Staff Making One of these Five Killer Mistakes?
There are many, many words and phrases that can and will sabotage your business. And, chances are, your staff is saying some of these now without your even knowing it - on the phone and in person. And worse yet,…
in Operations
What Goals are You Setting for Your Social Media?
Defining your goals is the first and most important part of your social media strategy. If you don't know why you're doing what you're doing, how in the world can you expect it to be successful? In your business, there…
in Marketing
The Art of Solving Franchise Disputes
A large portion of the difficulty and expense of dispute resolution is that there are pre-emergence symptoms that are not recognized and dealt with. Financial advisors evaluate and assist in the management of financial variables. There are other kinds…
in Legal
Does Your Franchisor Make this Mistake with this Promise?
How do you feel about a franchisor that promises you a "mutually beneficial relationship"? Does it make you feel (choose only one): Warm, Fuzzy & Can't Wait To Invest Ambivalent: What's the franchisor really promising? Turned Off Because It's Not…
in News
6 Required Elements of a Franchise Social Media Policy
As the impact of social media on businesses continues to grow, many franchisors are seeing the ever-increasing need for a social media policy. Your franchise public relations and branding strategy was carefully developed, and social media is an integral part…
in Marketing
Representing Non USA Franchise Investors - USA Franchisors
We have been very fortunate as the result of the intense emphasis by USA franchisors to sell their franchises to investors in other countries. Franchise proliferation outside the USA is now the fastest growing market, with heavy emphasis on…
in News
Are Your Heirs Ill-Prepared for Success? What Can You Do About It?
In my last post, we talked about Will Your Children Succeed Running Your Franchises? Not surprisingly, affluent families are concerned with the effectiveness of both their estate plans and the steps that they've taken to prepare their heirs for the…
in Operations
How To Show Off without Being a Show-Off
Joe and I were talking with one of our favorite people - who will go nameless. This person is a recognized expert. There are other "experts" out there -some who even have books. But this expert delivers on promises…
in Marketing
What's Google Up to Now?
First came Google+ Local, which was then transitioned to Google Places, which has now morphed into Google My Business. Google is great at letting you become familiar with their tools just before they implement a massive overhaul that forces…
in Marketing
You Can Turn Your Life Around! Ask The Capuanos.
Tom Capuano was asking himself one question over and over in the late '90s. "How am I going to stay afloat?" At the time, Tom owned his own small heating and air conditioning business. "My wife Tracey and I…
in Marketing
Your Managers are Not Telling You about the Real Reason behind High Turnover
Is this the dirty little secret that's affecting your restaurant's turnover? Is your manager, the person you trust to run your business, causing you to lose valuable employees due to inappropriate relationships, favoritism, and decreased morale? Do your managers…
in Operations
Is Your Franchisor "All Hat and No Cattle"?
Training isn't the only thing a franchisor does, but it is one of the most important things! A franchisor that fails to transfer knowledge to franchisees is a franchisor to avoid. Unfortunately, there are more of these franchisors than the…
in Operations
Who Else Wants to be a PR Star?
You've heard that content is king. In B2B public relations, producing consistent and compelling content is necessary to create a strong online presence. How produce of an endless supply of blog topics or always have an attention-grabbing press release?…
in Marketing
The Secret to Selling to Multi-Unit Operators
Most franchisors want to sell to multi-unit qualified area developers. Companies write about it in their press releases and in their 10Ks that they plan to grow their brand with these supremely qualified multi-unit operators. Multi-unit operators who have…
in Operations
How to Use Your Professional Franchise Advisors
Two key professional advisors play an important role in helping you decide whether or not to buy a franchise, and I urge you to spend time with them as you consider the variety of franchise opportunities available to you.…
in Operations
What's New in Direct Mail?
I have been in the direct mail industry for over 34 years. During that time many of my clients have asked me what the most significant part of a successful marketing campaign is. I always answer that the most important…
in Marketing
Who Has the SBA the Highest Loan Default Rates Among Franchise Brands?
Last week's Wall Street Journal had a story about the franchise systems with the highest default rates for Small Business Administration-backed loans over the past decade. The Journal reports that franchisees of Quiznos, Cold Stone Creamery, Planet Beach Franchising, and…
in News
What are the Pros & Cons of Using Role Play to Improve Your Customer Service?
It's plain old theatre folks. Some like it; some don't. While we cannot defuse false anger (Nancy circa 1990), there are those who like to role play and feel it's one of the more successful techniques in customer service…
in Operations

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Recent Comments

Thank you for the comment, Joe.

Frances -

This is a short but great article.

Too many people want to fast forward to a happy ending when using social networks to develop new business.

It's not surprising.

Many salespeople make the mistake of trying to close too early in the sales process.

It's no different in social selling.

John -

Phrases you will never hear:

1. I have terrific and mutually beneficial relationship with Comcast Cable.

2. i just love my mutually beneficial relationship with State Farm Insurance.

3. Boy do I get a lot out of my mutually beneficial relationship with the IRS.

Richard -

In franchising avoiding emerging disputes is legendary.

In many franchise companies the person who takes an interest in resolving a dispute at an early stage is later blamed for causing the matter when things escalate.

Good point, Joe. Your suggested adage is accurate!