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  • Meineke - Total Car Care
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  • Popeyes Louisiana Kitchen
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  • The Greene Turtle
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Franchise-Info Columnists

5 Gifts to Your Employees
American traditions abound next month and Thanksgiving: traveling to visit family, overflowing dinner tables, football games on television, Black Friday sales and, for many workers, a long weekend. But there can also be cultural pressures to meet an elusive holiday…
in Operations
When Selling Your Franchise, It Pays to Plan Ahead
When you buy a franchise you are not necessarily thinking of an exit strategy or how you're going to sell the business in 10 or 15 years. But in the case of Sonja and Rich Heaton, it was exactly…
in Marketing
LinkedIn's New Group Rules: How Do the Changes Affect You?
LinkedIn will be changing the structure of groups in the next coming weeks. (For the entire list of changes, please download the pdf: "New Group Features") This article will help you understand some of the changes that we will…
in Marketing
When Are Your Franchisees Disguised Employees?
If you follow my blog, you know that one of the issues I've been writing about for a couple of years now is the problem that certain franchisors have faced in being deemed "employers" of their franchisees. The most…
in Franchise Law, Disputes and Compliance.
Selling The American Franchise Brand to Foreigners
Whenever there is turmoil in the world, the most capable people look for someplace else to go where they and their families and their assets can be protected and nurtured. Historically, the United States is always high on everyone's…
in News
How to Find Time for Social & Be More Productive
Remember the last time you sat for an hour, drinking a hot latte, in one of the few coveted armchairs at the local cafe, scanning your friends' updates on Facebook, liking pictures on Instagram, and debating with Twitter regulars…
in Marketing
How Did this Clever Franchisee Beat the Franchisor's Non-Compete?
The answer is 'yes' in at least one case. The case is Allegra Network, LLC v. In re Michael G. Ruth. Michael G. Ruth and Elnoria J. Ruth, collectively the "Ruths" entered into a franchise agreement initially in 1984.…
in Franchise Law, Disputes and Compliance.
3 Quick Tips about How Franchisors Can Get More from their Technology Partners
As technology quickly advances, there's sure to be at least one critical new platform that you'll be introducing to your organization. You will move into that new technology with either a technology vendor, or a partner. The selection of…
in Operations
How to Get Your Franchise Candidate to Truthfully Reveal their Net Worth
How to Qualify the Capital Intensive Candidate Back in the 1990's, when "inbound marketing" was once again in fashion, I was working development for a large QSR brand. Our prospective franchisees or candidates -we never referred to them as…
in Operations
Are You Next the KFC?
KFC pioneered conversion franchising. Pete Harman was the first KFC franchisee. He converted his independent restaurant to a KFC. But, think before you convert your existing business to a franchise. If you have an existing business, you may discover opportunities…
in News
So, What do You Do?
"Elevator speeches" are a vital part of the marketing mix for all business owners. There are three components to a solid elevator speech -- the explanation, the value and the call to action. The elevator speech in the following…
in Marketing
Does Flattery Still Work?
Mr. Edward Domain, CEO of once wrote jokingly that 'Flattery gets you everywhere these days!' Certainly, flattery is used indiscriminately and intentionally, that I can't deny. Yet, I've found there is significant marketing power in persuasion, sans manipulation! (FYI:…
in Marketing
Are You Making This Mistake with Your Free Content Marketing Strategy?
Professionals don't endorse consumer products. For a variety of good reasons. But, some professionals -including attorneys who really ought to know better- find themselves inadvertently being pitchmen. Because they are using "free" content marketing strategies. Is this the picture…
in Marketing
Do You Make This Mistake in Marketing Conversations?
I'm all for getting your company's name in front of as many people as possible - after all, isn't that part of the goal of engaging in social media? However, there's one thing I continue to see over and…
in Franchise Law, Disputes and Compliance.
Are You Training Your Good Customers to Buy From Someone Else?
Why You Have Bad Customers Bad customers are everywhere. Showing up with coupons, but no cash. Wanting written estimates so they can price shop elsewhere. Bad customers make "frugal" a four letter word. Even loyal and good customers are…
in Operations
Are You a Bad Franchisor?
The best evidence that franchisors are really human beings is that they do the same things that any normal person does when confronted with a panic-inducing situation. The first response -- which hopefully, but not always, occurs in private…
in Franchise Law, Disputes and Compliance.
5 Features Your Franchise Digital Marketing Platform Needs
Franchise organizations face many challenges in the digital age. Chief among them is how to effectively market their national brand at a local and hyper-local level. And, selecting a tool to power that evolving digital strategy is no easy…
in Marketing
Is Your Website Selling Franchises?
As a franchisor working to expand your brand, you want to take advantage of every tool available to generate qualified leads, but have you incorporated blogging into your franchise development strategy? I joined the roundtable discussion on "How to…
in Marketing
How You Can Stop Making those Bad Decisions
The job of a leader is to make good decisions, particularly when the economy is soft, as it is at the moment. In the franchise relationship the franchisor is the leader. While this tip is especially dedicated to senior…
in Franchise Law, Disputes and Compliance.
The Secret to a Happy Hourly Frontline Team
Kyle, age 21, handles the scheduling, appointments, estimates, and all payment transactions for the auto service center near my office. On a weekday morning at 8:16, I call to inquire about getting my vehicle in for shocks and an alignment.…
in Operations


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