The International Association of Franchisees and Dealers

How to Get More out of LinkedIn - 3 Expert Tips: Our own Victoria Ipri was interviewed by Business Insider as an expert on How to Get More out of Linkedin, the business social media network. "I think we're going to see in 2012 people engaging in the platform the…; on Social Audience Marketing; By Michael Webster | Comments (0)
3 Tips for Negotiating Reduced CAM Costs: While there are many business factors and legal points to consider when negotiating a commercial lease, in today''s uncertain economy, the "bottom line cost" of the lease often tops the list of concerns for a commercial tenant. You are…; on Suppliers and Consultants; By Mary Clapp | Comments (0)
How Much Does a Franchisee Really Make?: "He uses statistics as a drunken man uses lamp-posts... for support rather than illumination." - Andrew Lang (1844-1912) To me, one of the more frustrating franchise statistics repeatedly quoted is average income. Inevitably, this statistic always suggests that the…; on Suppliers and Consultants; By Perry Shoom | Comments (0)
Be Your Own Boss - The Myth: Imagine this television commercial: a bunch of teenage kids in a house, eating junk food, playing video games with rap music blasting. The narrator says: "Hey kids: tired of listening to your parents? Why not do whatever YOU want to…; on Franchise Relationships; By Sean Kelly | Comments (0)
Pepsi Pays Millions for Improper Criminal Background Checks: Pepsi Beverages (Pepsi), formerly known as Pepsi Bottling Group, has agreed to pay $3.13 million and provide job offers and training to resolve a charge of race discrimination filed in the Minneapolis Area Office of the U.S. Equal Employment Opportunity…; on Suppliers and Consultants; By EEOC Press Release | Comments (0)
Language Engineering: The Right Words for Customer Service: Language underlies almost all other components of the customer experience. Yet, your company has probably given more thought to the language it uses in marketing campaigns than to the words employees use when having conversations face-to-face with customers. That's…; on Suppliers and Consultants; By Micah Solomon | Comments (0)
How to Survey with Social Media: QSRs and hotels have embraced the notion of customer feedback. We’re inundated by surveys, comment cards, and “tell us how we did” prompts. The interesting thing is that all of these methods of gathering feedback produce structured data that…; on Suppliers and Consultants; By Brendon Treanor | Comments (0)
Mobile Marketing 101: I have been following this company for a couple of years now. Everytime I see them they are getting better at what they do. Not only can they provide fully integrated mobile solutions and text messaging campaigns, but they…; on Suppliers and Consultants; By Ben Baker | Comments (0)
Restaurant Operational Tips - For QSR and Hotels: We had the opportunity to travel through the US IN November and December and got into a lot of restaurants. We saw good things, and good people, but also some operational issues that have the result of leaving…; on Suppliers and Consultants; By John Gordon | Comments (0)
How to Negotiate Your Franchise Agreement: Recently, I was asked: "If you could negotiate any terms up front, what would be the key ones?" Here is my general approach: First, review the FDD and determine if they are using franchise brokers to sell. If so,…; on Franchise Relationships; By Michael Webster | Comments (0)
Is The Conference Model Broken?: Six weeks, five countries, four conferences and a pile of travel expense receipts that desperately needs to be sorted. That has been the reality here at Loyalty Truth as we have been on the go while making the most of…; on Tools and Resources; By Bill Hanifan | Comments (0)
The Institution of Forgiveness - According to Peanuts: Jesus saith unto him, I say not unto thee, Until seven times: but, Until seventy times seven. Matthew 18:22 (King James Version) In the Bible, it says they asked Jesus, how many times you should forgive, and he said…; on Franchise Relationships; By Michael Webster | Comments (0)
Secrets to Successful Site Selection for Franchise Tenants: A Good Franchise in a Poor Location will become a Poor Business! One of the most effective strategies to conducting site selection is not by looking for the proverbial needle in a haystack, but instead, by using the process…; on Suppliers and Consultants; By Dale Willerton | Comments (0)
How to Make a Legal Franchise Sale: Step 2 of 11: In order to offer or sell franchises in certain states with franchise disclosure laws, the franchisor must have effective registrations or notices in those states. A state law may cover the offer or sale of a franchise if the prospect…; on Franchise Relationships; By Warren Lewis | Comments (0)
8 Tips on How to Effectively Cross Sell: "Would you like fries with that?" is a phrase you've probably heard a million times over. Once upon a time, that was considered the easiest, most effective cross selling opportunity. Times have changed - menu offerings have expanded, and…; on Suppliers and Consultants; By Kathy Doering | Comments (1)