So, What do You Do?

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"Elevator speeches" are a vital part of the marketing mix for all business owners. There are three components to a solid elevator speech -- the explanation, the value and the call to action.

The elevator speech in the following example is focused on a trade show and persuading people to visit our exhibit booth.

Start by stating your message in one sentence.

If you come to our booth, we will shoot an interview of you talking about what is unique about your brand, edit the interview and then deliver it to you so you can promote your message online.

Next, create value for what you do, which gives you credibility.

Our videographer is an Emmy-winner, so your video will be professional with a long shelf life.

Close with a call to action.

Come by our booth -- 654 on aisle 6 -- and we'll prep you, interview you, and then give you a video to use on your website, social media ...no strings attached and most definitely more useful than the tchotchkes other exhibitors are giving away.

Ding, first floor.

If you have more time than in an elevator, keep the same basic outline of an elevator speech while expanding on each section -- the explanation, the value and the call to action.

And not one elevator speech fits all occasions, so depending where you are and what you are trying to accomplish, prepare and practice.

Below is a quick fill-in-the-blank to craft your Elevator Speech:

For (audience) who want to (problem) , (company name) _ is the only company that (solution) because (Supporting Points)

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2 Comments

It's a great discussion - one all of my clients ask me to help them with - the elevator speech.


I've been teaching them a new approach. that I call the TANECDOTE.


Even the best crafted elevator speeches sound canned and are boring people.


Maybe it's time to shake the elevator speech process up a bit?

This is pretty good and easy to use. Remember, you are asking someone to do something after they hear you —>what is it?

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About this Entry

This page contains a single entry by Liz (Holley) Anderson published on September 29, 2015 5:17 PM.

Does Flattery Still Work? was the previous entry in this blog.

How to Find Time for Social & Be More Productive is the next entry in this blog.

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