Why Your Training Almost Always Fails

| 1 Comment | 0 TrackBacks

There is a lot of nonsense written by smart people about storytelling.

And, most of their talk is just a story - not worth listening to. Nobody uses a story to show why storytelling is more convincing than any other expository form. They just tell us that it is. Crap, I say.

But, Roger Schank is very different.

He is worth listening to.

Roger Schank explains the deep reasons that we have to tell stories.

The smartest thing Roger says - on why one way dialogues don't convince is this:

At around 2:48, on listening to a lecture, a version of a one way dialogue, Roger shows that the audience has a terrible problem of focus:

"This puts you in an awkward position as I talk, because you can either be thinking about what you think or you can be listening to me but you can't do both."

So, how do you chose the stories you want to tell?

If you liked this, you should sign up for the LinkedIn Marketing & Advertising Tips from Franchise-Info newsletter.

Or, for more information on the Franchise-Info Business Directory, call Joe at 1-443-502-2636 or email Joe direct [email protected]

Our Franchise Commmunity on LinkedIn

1 Comment

I like that stories have to have details but be fun and memorable.

And we all do it. Some do it better than others.

Leave a comment

No TrackBacks

TrackBack URL: https://www.franchise-info.ca/cgi-bin/mt/mt-tb.cgi/3314



Follow Us

Search for Articles

Follow Us

About this Entry

This page contains a single entry by Michael Webster published on March 18, 2015 9:54 AM.

Prevent Brand Damage With a Complete Franchise Website was the previous entry in this blog.

The Little Known Reason Pizza Franchises Make Money is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.