10 Tips Which Solve Your Most Pressing Content Marketing Problem

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What to write, what to write, what to write. Think, think, think. Nothing, nothing, nothing.

We've all been there. Complete brain freeze.

The only problem? You need, need, need to get this blog article out. You've already pushed it to the last minute, and you're down to the wire. It simply can't wait.

So you're in a predicament. What do you do?

Truth be told, we often find ourselves in this predicament, and when we're in it, these are some of the things we do...hopefully they can be a starting place for you, too.

Tell a success story - Think of moments big or small that have happened in your business recently that can be a celebration. Did a client give you a pat on the back? Can you give an employee a pat on the back? Did you achieve a new benchmark? Successes come in big and small packages, and your audience always wants to share in them. So let them.

Turn a frustration into a teachable moment - Has something frustrated you recently in your business? Why? How can you use that frustration to educate your audience about your business?

Repurpose a presentation - Look through old presentations you've given. Choose one and put the highlights together in a blog post. It can be bullet points and very high-level. You don't need to give it all away. Just an overview will do.

Make it personal - Share your story. Talk about you. After all, people do business with people, not businesses. Whether you write about yourself or your boss or your employee, give an inside glimpse into who you, the people behind the business, really are.

Spread the love - A.K.A. Delegate - Not every blog has to come from you. Ask employees to contribute their stories. This gives your audience even more insights into who you are as a company. Plus, it keeps content and writing styles fresh and new.

Invite a guest - Ask someone you respect from another business that somehow compliments yours to contribute a blog. This will benefit them because it will give their business added exposure and boost their credibility. It will benefit you because you're showing your audience a larger spectrum of content that is beneficial to them. It's a win-win, and you didn't have to write anything. The only downside? You typically have to plan this one a bit in advance.

Ask your audience - Seriously, ask them a question. What's something you want to know. Start a conversation. Create a poll or a survey. Make it fun or make it market research or both.

Make a Top 10 list - Top 10 menu items, top 10 dress styles, top 10 favorite performers, top 10 learning tips, top 10 blogging tips J.... Think of 10 things your audience should know about and put them in a list.

Write a How-To - You know you're the expert at what you do. You have knowledge that your audience needs, so share it. Tell them how to do one thing they need to know how to do. Just one thing. Save the next thing for another blog.

If you still need help with your content marketing and blogging, connect with me on LinkedIn using the business card below and let's talk.

Our Franchise Commmunity on LinkedIn

2 Comments

Professionals with expertise often think of the routine things they do as common or a bit boring and not interesting enough for an article.

However, if an expert routinely solves problems and the problems they solve happens to be one I have, guess what their solution story is interesting to me.

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About this Entry

This page contains a single entry by Frances Leary published on October 27, 2014 10:17 AM.

See How Easily You can Be an Authority was the previous entry in this blog.

Can You Write a Press Release? is the next entry in this blog.

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