Do You Need To Bribe Google to Succeed?

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This is a serious subject, so let's cut to the chase...

Does greasing Google's payroll by paying for pay-per-click Adwords impact your organic search rankings?


Now we're not telling you it's right, we're just telling you the facts.

Case in point...

We've been working with a client whose website was hit hard after the recent penguin updates . They dropped from ranking on page 1 for every keyword phrases to page 5, 6, 7 and even higher.

Total disaster!

Thankfully the culprit was identified and eliminated (duplicate pages left from a website change that happened a year before), however the damage was done.

Once your site has lost its rankings foothold, it's harder than ever to reclaim it, and that process takes time. Our organic search efforts had been working, and slowly month after month we were seeing things increase.

However, this wasn't fast enough.

So...we launched an Adwords campaign and....


Page 1 in less than 5 hours.

Organic rankings don't jump that quickly. It doesn't happen. And it certainly doesn't happen with a wide range of keyword phrases all at once.

So....did paying for Adwords boost the organic rankings? Absolutely.

Is paying for Adwords a replacement for organic search marketing? Absolutely NOT!!

Why? Because when you stop greasing Google, your paid ads go away...and without any natural website credibility, your organic rankings will drop.

Where do you want to be? You want to be ranked #1 organically!

However, if you need to get there FAST, and as much as we hate to say so...forking over some dough to Google to speed things up (alongside an organic marketing campaign), could be something to consider.

When you want your website to rocket to the top of search, connect with me on LinkedIn and let's talk.

Our Franchise Commmunity on LinkedIn

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About this Entry

This page contains a single entry by Frances Leary published on October 22, 2013 9:04 AM.

Don't Forget About the Penguin! was the previous entry in this blog.

The (4) Steps for Franchise Success & Online Brand Management is the next entry in this blog.

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