If you are going to invest in a franchise, you are going to want to invest in a standout franchise. But what makes a franchise company stand out? Let's take a look at the top three standout traits of the best franchises out there.

1. Executives with integrity. Do the franchisees trust the people running the company? Are the executives looking out for the best interest of the company's employees? Or is their primary concern fattening up their own wallets?

A standout franchise is a franchise with a strong sense of purpose, direction, and inspiration; and that starts at the top, with the executives. Before you invest in a franchise, do a Google search on the executives if you can. See what kind of charities they're involved in, what their background is like, etc.

2. A business model that is unique and enduring. Just because a franchise is making money today doesn't mean that it will still be making money tomorrow. Remember, a franchise is a long-term investment: You need to wait five to ten years to see a return on your investment.

What's hot today might not be hot next year. Before you invest in a franchise, make sure that the business model is enduring; it should be as viable ten years from now as it is today.

3. Respect for franchisees. Let's face it: A franchise company wouldn't be anywhere without its franchisees. These are the people who very often make or break the success of a franchise, dedicating their time and energy to franchise success.

McDonald's is right at the top of the list when it comes to franchisee respect. This franchise standout is renowned for its collaboration with its franchisees.

In fact, many of the multimillion-dollar McDonald's ideas, including the fillet-o-fish, were developed by franchisees.

All in all, the company's success can be attributed to the company's innate ability to not only recruit the best of the best, but to also listen to and collaborate with franchisee talent. In the franchise business, respect for franchisees not only translates into a positive working environment, it also very often translates into more business success.



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