How Effective are Your Email Campaigns?

Converting those prospects into franchise sales appointments? Or could you use some help?

New templates, perhaps?

"Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey"

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Personally, although I love LinkedIn's platform, I have serious doubts that I would ever respond to this type email, favourably respond.

I am more likely to swear at it, and not by it.

"Lost for words? Here's your starting template for inspiration:

Subject line:

[Prospect Name], Jessie recommended I reach out

Blah, blah and who cares what the message is. Because, in my experience, these types of messages never end well -- for me.

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And sure enough, if morbid curiousity drove me on, I find the following "offer", which is to do someone's homework for free.

Message:

Hi [Prospect Name],

Our mutual connection, [connection name], and I were talking recently about [hot topic]. She said you were an expert on this issue.

I'm writing an article about [hot topic] because it's relevant, timely, yet confusing to many of my customers. Can I include your perspective, [Prospect Name]?

Regards, [Your Name]

Sure, here is my perspective: Read and quote any of the 18 articles I have written on the topic. And no, I don't want coffee.

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(Note to self: disconnect from "Jessie" as soon as possible.)

So, if not LinkedIn templates, what is the powerful sales too you might be missing out on? Conversational talk -- because you would never use any of these words, or the sentences, in this template when talking face to face. So, don't use them in an email. You are welcome, no coffee required.

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