Who is Checking You Out?

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It is time to share another one of those underutilized tools on LinkedIn -- that little section on the right-hand side of your home page titled "Who's Viewed My Profile?" This is really a powerful tool for a couple of very simple reasons.

First, let's talk about the numbers being shared, something like "Your profile has been viewed by 14 people in the last day" or "Yesterday you appeared in search results 11 times." Do yourself a favor and write down what these numbers are each day for a week or two so you have a benchmark. Then hopefully over time you can watch your numbers increase.

Just think about this: Every time someone looks at your profile, you have sent out a branding message that could lead to a new customer, strategic supplier, vendor, employee or partner. That being said, you should have a plan to move this number up.

In the "old days," before the advent of social media, we all used to spend some very sizable dollars to increase website hits, viewers of our television commercials, listeners on the radio, numbers like these. We can now do it for very little cost.
In addition to increasing your general physical networking efforts, some ways to do this are:

Place your LinkedIn URL on your email signature, letterhead, business cards, websites, and any other identifier you use in your business. Anywhere your name is, your LinkedIn URL should follow.

If you view this section daily (this section changes every day; so you can't go back and retrieve the information at a later date), you can probably figure out who is "checking you out" by asking some of the following questions:

  • Who have I met, either live or on the phone, in the last few days?
  • Who have I mailed or emailed recently?
  • Who did I ask one of my connections to refer me to?
  • Who did I interview?
  • Who have I been targeting with multiple "touch points" for the last week or so?
. This can be very powerful information if you can put the puzzle together. Take a chance and find a reason to contact those individuals for one reason or another without them really knowing how you decided to contact them at this time. Remember -- they were checking you out. There must be something there, don't you think?



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