In 2013 How Do You Roll - HDYR sushi made a big splash on Shark Tank.

However, the match with HDYR & Kevin O'Leary was not to be.

And did not make it past the post-show deal closing round and due diligence.

Shark Tank HDYR.png

O'Leary You're Dead to Me.jpg

"The fast-casual, create-your-own sushi restaurant franchise, How Do You Roll, was pitched on Shark Tank in 2013.

Yuen Yung and his brother Peter learned the restaurant business from their parents who ran a mom and pop restaurant in Chinatown, New York.

After college, the brothers opened the first How Do You Roll restaurant in Austin, Texas. On Shark Tank, they made a deal with Kevin "Mr. Wonderful" O'Leary -- $1 million for 20 percent equity."

"The deal with O'Leary fell through and the Austin restaurant closed, as did two Chicago locations. But there are still two How Do You Roll locations open - in Fort Myers, Florida and North Hollywood, California. " - Source August 2, 2016,

HDYR was not deterred by their Shark Tank fiasco of getting a deal with a Shark only to lose it after the show.

They went on to sell franchises.

In fact, they inked a 25 unit development deal for Washington D.C., Maryland, Delaware, and part of Virginia with great fanfare.

Then in a QSR magazine article, this was stated -

"How Do You Roll? currently has ten units open in Arizona, Florida, and Texas. The company has signed franchise and development agreements for more than 400 units over the next twenty years.

These agreements span Arizona, Arkansas, California, Delaware, Florida, Illinois, Maryland, the Middle East, Nevada, New Jersey, New York, North Texas, Pennsylvania, Virginia, Washington, D.C., and Western Canada." - Source January 17, 2014, QSR

What went wrong with these aspiring sushi franchise tycoons?

Here's the Yung's Shark Tank pitch on the ABC show.

Shark Tank HDYR Image.jpg

And what's the status of HDYR franchising today?

When I went to How Do You Roll's website this is what I found.

What are the HDYR franchise owners doing with their businesses?

Who owns the HDYR concept and IP?

What are they planning to do with it?

Being a franchisor and building a durable and sustainable franchise network requires more than reality TV notoriety and a pitch.

It takes a financially attractive business model, a reliable supply chain, with great branding; solid operations, training & support, and great franchise owner recruitment.

P.S. Want to market and sell your franchise on LinkedIn I can show you how Franchise-Info's LinkedIn prospect marketing works.

It requires a 15-minute investment from you.

And I guarantee you won't look at Franchise Sales the same way again.

For more information, call or text Joe at 502.396.9204 or email [email protected]

Brand Awareness: Expand Your Reach in The LinkedIn Channel



Search for Articles

Follow Us