Your website sells products, gives timely information, provides help, shows locations, answers frequently asked questions, gives information about the company, establishes your bloggers as thought leaders, and then load quickly.

It has to do many of these things and so sometimes competes with itself.

This charming short video by Google explains what happens next.

When you are serious about treating your website as business tool, then you are ready for Google Analytics.

When you are serious about marketing to franchises, connect with Joe or me on LinkedIn.

For the 5 Most Fascinating Stories in Franchising, a weekly report, click here & sign up.

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