Dominos pizza logo

Image via Wikipedia

At Mashable.com, Jennifer Van Grove has a piece on Domino's new TV ad campaign, with interacts with a social media campaign.

"You've probably spotted the Domino's Pizza Holdouts TV commercials that highlight the pizza chain's efforts to get everyone to try their new pizza.

The company has just launched a complementary social media campaign to encourage fans to spread the Pizza Holdouts message.

The goal of the game is to hunt down friends and place a "bounty" on them via the Taste Bud Bounty Hunter game. 

For each bounty placed, the friend in question is gifted with a coupon for a free pizza (with purchase of a second pizza). 

The bounty issuer also gets a coupon in turn (first time only). Should the friend order with your coupon (before any others), you "capture" their taste buds. After ten captures, you'll earn a coupon for a free large one-topping pizza."

The desire to attract attention reminds me of a story a pub owner told me, way back when I was doing my Master's at the University of Waterloo.  Although his way one of the best best new English style pubs in a University town, he did not strive to attract the University crowd.  Why not?  "They are fickle and will want to follow a new fad next year."

Crowds are nice, but a predictable loyal following is better.  Which of the following programs are designed to capture, measure and retain loyalty instead of flash mobs?
Reblog this post [with Zemanta]

Authors

Archives

Follow Us