Just like email marketing, businesses are always trying to find the "magic bullet" when it comes to getting in front of your customers on social media sites. Everything has shifted over time, and the infographic below presents some interesting statistics on the "best" times to post on each of the social media sites.

Some of it is common sense....for LinkedIn, it's during the work week, when people are at their jobs and engaged in professional networking. Avoid Mondays or Fridays though? Mondays I'd have to agree with - everyone is coming back to the work world and trying to gear up for a new week.

Fridays, though, may be another story, especially later afternoon. It's the end of the week, and often times a great time to catch someone in their office, in front of their computer. They may be suffering from early stages of "weekend-itis" and find themselves surfing online, particularly LinkedIn. However, if your goal is to create relationships as part of the selling process, Friday isn't a great time after all - your interaction may be forgotten come Monday.

Facebook and Pinterest statistics are particularly interesting....weekends used to be "the" time to post on Facebook, with the thinking that that's when customers are most engaged with social media. However, it's now being deemed as the time to avoid. On the other hand, Pinterest's peak usage seems to be Saturday mornings.

In looking at this infographic, it seems like Google+ and LinkedIn are akin to the morning paper when it comes to social media - these are the sites that have high traffic during the start of a workday, whereas Facebook and Twitter seem to be most often used during that "slow time" of the day, particularly between 2-4pm when employees can tend to become less focused on work and get into the midday slump.

Just like with email marketing though, there's really no "magic bullet" - it's great to understand traffic on each of the social media sites you use for marketing and sales purposes, but tying that in to what your customers and prospects do online can hone in on your own "best time."


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