A couple of weeks ago, I was startled to receive an email from Drayton Bird.

Actually, it was from one of his talented associates, Gerald Woodgate.

Gerald promised to: "reveal the biggest mistake so many websites make"

Ok, say I to myself, what mistake could we be making that was so bad?

Joe and I have only been doing this for about 12 years.

Some clever SEO tactic?

Some shrewd backlinking strategy?

mistake.jpg

Nope, what Gerald told me was so shocking and simple, I couldn't believe that Joe and I missed it!

If you are blogging, content marketing, or just writing & you are trying to sell your services, don't make this mistake --any more.

1. First, what is wrong with this picture?

Here is a week's worth of analytics, from March 7th to March 17th, 2014, for a great post Nancy Friedman wrote: The New Rules of Email Etiquette

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Ok, so what does this tell us?

Nancy had 528 readers, each who spent more than 4:30 minutes reading what she had to say about the New Rules of Email Etiquette.

In ten days, Nancy could have had 528 leads.

But, she did not get those leads --because Joe and I are committing the terrible mistake Gerald warned us about!

2. Our Terrible Mistake - Don't You Make the Same One!

When someone comes to your office, do you offer to exchange business cards?

Or do you shoo them out the door?

No, it would be rude not.

To offer the ritual exchange - it's part of just being pleasant.

But, as Gerald wrote to us: Joe and I are being rude on our website.

What did we offer those people who read Nancy's article & were interested in what Nancy had to say?

Nothing. Nada. Bupkis.

Nothing to see here - just move on.

You see, we made the mistake Gerald warned us about.

What is the terrible error?

---- Not capturing the names and email addresses of interested readers

3. So, Make an Offer to An Interested Reader Who Wants to Buy from You Sometime

Here is exactly what Gerald said, so shocking & simple.

"Remember: People buy when they want to, not when you want them to.

So if you're not in touch with them you'll miss the boat when they're ready.

When you're collecting names and / or email addresses you know when someone's interested in what you do.

After all, they wouldn't have given you their details if they weren't.

All you have to do is persuade them to buy from you. Not one of the competition.

And when you're the one in regular contact with them ... helping them ... advising them ...

Well, who do you think they'll buy from?"

People buy on their schedule & not when your bank account needs them to. So keep in touch.

Oh yeah, you cannot keep in touch unless you have their name and email.

4. And Joe & I Can do Better for You at Franchise-Info, I thought.

Here is what your supplier or vendor directory directory listing will have.

1. Tracking of click-thrus. How many people went to your landing page from our directory?

2. Sharing of Information. Give us your Google analytics, even your own custom code, and we will embed the code into the page. Then, share the information with you.

Since this will be the best Supplier or Vendor directory, we are only going to charge you $97/month. The best deal you can find.

5. But that's not all. We have much more for you.

We are going to give you a way of filtering & separating the prospects from the suspects.

We are going to give you our LinkedIn Verified/Qualified lead program.

Yup, not only do you get tracking, sharing, you get real leads .

Ready for you to sell to.

Yes, I want More Qualified Leads!

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