Like most other industries, public relations has a set of unwritten rules, mostly developed through tradition and experience. However, as the saying goes, there's an exception for every rule, and PR is no different in that way, either.

At Ripley PR, we work with clients in construction, franchising, home services, manufacturing, and more.

Each industry is different, but media training is fairly standard across the board. We teach clients how to conduct themselves in interviews and how to prepare for a crisis and handle it in the event that one arises, and we work to find them story opportunities in news, trade publications, blogs, and more.

We found this article from Ragan's PR Daily interesting, because it addresses the rules of PR or media relations that were just made to be broken.

Consider a few of these nuggets from the article.

  • It's okay to say "No comment." Especially in a crisis situation, it's important to communicate effectively - but there are times, maybe when you don't have all the facts about a situation, when it's simply best not to talk to the media. And that's okay.

  • Your own news isn't the only opportunity for a story. If you have an expert quote to offer to another story, or an interesting viewpoint on an issue, you can find lots of opportunities to be featured, even if your story isn't the main one.

  • Sometimes exclusive is best. Traditional PR maintains that it's wise to cast a wide net to media outlets - but sometimes you'll have better luck if you offer one publication an exclusive, before reaching out to others.

  • A press conference isn't necessarily your best bet. Many companies think that holding a big event to announce a launch or grand opening is the best way to guarantee coverage, but that's most often not the case. Strategically reaching out to media will generally serve your purposes better.

Ultimately, the best way for companies to get good coverage is to have a good PR strategy - and that's where a B2B public relations agency like Ripley PR comes in.

Contact us today to find out how we can help you achieve great results.

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