LinkedIn Wants You!

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The professional hub for online networking, has set its sights on a new audience: the B2B content marketer.

According to the leaked LinkedIn strategy document, the company is looking to build a "comprehensive B2B marketing platform." This new plan includes reforming the current networking space into a place where B2B public relations professionals and business owners can share targeted and dynamic content that generates sales leads.

Entrepreneur outlines the three things you should know, as a content marketer, about the new LinkedIn:

  • Taking the Guesswork Out: Content marketers will not only have access to the vast and comprehensive network of LinkedIn, but also the ability to target key audiences more accurately, and measure the impact of the marketing efforts.
  • Pressure is On: With this change comes the challenge of executing campaigns effectively. Marketers will need more content, and not just in volume. Due to the targeting features, the content will also need more specifics.
  • Reevaluate and Revise: It's time to take another look at your content marketing strategy and determine what it is missing in order to take full advantage of the new LinkedIn features. Rethink your key audiences. Is there an audience you're missing? What information would they want? Content should be created for a potential lead at every stage of the purchasing process.

Once you've revised your social strategy, developed more content, and determined your key audiences, it is time to implement.

Don't just stop with LinkedIn, continue to optimize other social media channels as well to get the most out of your lead generation strategies.

Don't have time to take advantage of all LinkedIn has to offer for your franchise or B2B company? Ripley PR has the knowledge and skills to help you generate new sales leads through B2B social media and comprehensive public relations strategies.

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