You've heard that content is king. In B2B public relations, producing consistent and compelling content is necessary to create a strong online presence.

How produce of an endless supply of blog topics or always have an attention-grabbing press release?

Sometimes finding content can seem like searching for a needle in, well, a stack of needles.

There's always something to write about, but what topics are right for your business? And what subjects are relevant now?

After you ask those questions, the content problem is easy.

PR Daily shares ways to create new content among sources you already have available. Here are a few of those tips to find content when it seems scarce:

  1. Repurpose. If you have multiple publication outlets, you can use those to recreate content. White papers can be reviewed and announced on your social media. A great blog topic can be turned into a press release. A nostalgic company advertisement can be the inspiration behind a blog post. Compiling blog comments from your audience can influence a news article. Sometimes all you need to do is use the same content, but tell a new story with it.
  1. Network. Your colleagues and clients are key resources for content inspiration. Meetings may not be your idea of fun, but conversing with other leaders or customers may be just the thing you need to discover new content ideas. People in your same industry can offer new insight and discuss current issues that you may not have yet faced. Idea-exchange among like-minded individuals can spark conversation and inspire content to boost your online engagement.
  1. Ask. Your audience is a readily available resource for content influence. There is nothing wrong with asking readers a question to inspire a blog post or taking a poll to understand their interests. After all, you want to publish content people want to read. Ask a question about your industry as a whole or ask your audience to share an experience they have had with your company. Asking a question not only helps to create content, but it also boosts audience engagement. Get creative and develop a hashtag for social media to increase participation.

Sitting for hours at the computer searching for topics stumps productivity. When content seems scarce, look to your available resources for inspiration.

If you need help producing content or developing a content marketing strategy, the Ripley PR team can sit down with you and show you how it will benefit your business. Developing a strong online presence generates leads and can take your business to the next level.

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