At Ripley PR, we encourage our audience to enhance their B2B public relations and marketing strategies by producing relevant content through blogging.

But creating great content is simply one piece of the puzzle.

Waiting for someone to stumble across your webpage?

To maximize audience reach, try repurposing your blog posts in new informational forms.

Neil Patel's blog Quicksprout recently featured a series of posts dedicated to building your blog's audience. Here are our takeaways from his discussion on different ways to repurpose text content:

1. Create a white paper. Creating a compelling white paper can be a powerful tool for establishing yourself as an industry expert. Remember to keep your white paper informational rather than promotional, and provide educational insight that will prove valuable for your audience. Hire a designer to create a PDF format for your text, and use what once was a blog post to reach a new audience with a more formal feel.

2. Design an infographic. Turn the text from your blog and the statistics from your white paper into an easy-to-read infographic. For those of your audience who value more visual representations of data, highlighting your expertise through an infographic can take your content to the next level. Develop a rough sketch, partner with a designer to create the document, and be sure to take the necessary steps to promote your infographic.

3. Turn your infographic into a video. Online videos are growing in popularity and turning your infographic into an interactive sequence can create an all new experience for your audience. Repurposing flat, visual content into a moving narrative is a more effective tool for telling your brand's story, and your audience will appreciate the dynamic medium.

4. Give that video a voice and host a webinar. Many businesses encourage and often require their employees to listen to webinars. To begin the process of hosting, you will first need to turn your blog post into a slideshow with a script you can follow. Next, set up the webinar with your provider, such as GoToWebinar. To ensure maximized attendance, promote the event across all channels including social media and newsletters.

How do you make sure your content gets the exposure it deserves? Traditional text content is great, but sometimes it takes branching out to reach all of your desired audience, no matter their preferred medium. If you want to learn more about how cross-promotion, repurposing, and distribution can maximize your content, contact us today.



Follow Us

Search for Articles

Follow Us