Jonathan Perelman, VP of BuzzFeed Motion Pictures, once stated, "Content is king, but distribution is queen and she wears the pants."

Telling your brand's story thrives on distributing content to your audience through multiple channels.

When sharing content on social media, keep in mind that each platform has a unique way of communicating.

To maximize your B2B public relations and marketing strategies, knowing how to use each platform to share your company's story is key.

Twitter offers you a quick, fun, and laidback way to share updates with your audience. The social media platform centers around posting short, to the point updates and using "hashtags" for engagement.

But with only 140 characters available in each tweet, is it possible to tell your brand's story? Absolutely.

Here are a few ways to capitalize on Twitter's unique features and tell an engaging brand story:

1. Use hashtags. Twitter is known for its use of hashtags, a trend that changed social media sharing. One way your business can tell its story is by creating a unique hashtag to boost engagement. When developing company hashtags, make sure they are cohesive to an overall message and marketing strategy. Coca-Cola, for example, used #ShareACoke during its marketing campaign to encourage interaction on social media. The hashtag aligns with the company's mission to "inspire moments of optimism and happiness."

2. Get to know your customers. Engaging with your audience is Twitter 101. Replying to a customer's tweet is an easy way to exceed customer expectations while finding out more about them. Essentially, it's an opportunity to do market research. Pizza Hut uses every opportunity on Twitter to connect with their audience. If you look through the company's Twitter page, you will see endless replies to customer tweets. These tweets range from welcoming a follower to assisting with a complaint. Of course you can't help but also notice their numerous witty replies. An audience of one million followers is smaller than other megabrands, but the personal attention Pizza Hut offers customers via Twitter is huge.

3. Share content. Tweets can be used as quick, real-time updates, but that doesn't mean you can't share content with your followers. Promote your blogs and press releases in your tweets by including a link to your content. Shrink the link and use what is left of the 140 characters to include a hashtag and ask your audience a question to draw them in.

If you have content to share and a story to tell, then get it out there. Twitter is a great platform to offer real-time updates and cross-promote content you wish to share. Don't be afraid to reply to your followers and connect in ways you can't on other platforms.

At Ripley PR, we have experts on hand who can develop social media and content strategies for your business. We know how best to use all social media platforms as well as how to develop relatable content your audience wants to read.

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