Bridging the Social Media Gap

Image by Intersection Consulting via Flickr

Here is a good observation from ASAE about marketing to members.


Members and prospects need to understand how your organization:

Makes them smarter

Saves them money

Makes their lives easier

Don't take it for granted that your existing communication materials already do this. 

Our discussions focused on how we often talk about what we do but not the personal benefit we provide to members.

Smarter, cheaper and easier.  That sounds like a good slogan for association communications.

The ASAE also has a two program for small associations, July 13th -14th.

With the rise of social media, mobile technology, and a very vocal blogosphere, it sometimes feels like your members never sleep. 

How can you engage them nonstop without sacrificing your own shut-eye? More importantly, how can you accomplish this with limited staff and resources?

If these issues are literally keeping you up at night, you cannot afford to miss ASAE & The Center's latest online conference:

 Creating the 24/7 Small-Staff Association. 

Learn the essentials that will help you manage an ever evolving landscape with this conference designed specifically for organizations with 10 or less staff members.



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