We just received this success story from one of our key suppliers and I thought it would be of value to this group.
This is an innovative way to drive traffic online, capture data and convert prospects to loyal clients.
I hope that you find this of VALU E.
Looking forward to Getting YOU Noticed!
Customer Marketing Objective- Red Cross needed an incentive that would motivate people to register in the organization's online database.
Solution- A "Summer Scratch-Off Sweepstakes" digital download promotion.
Promotion Details- Red Cross distributed 200,000 scratch-off cards to people who visited Red Cross locations, each featuring a mystery code guaranteed to win a prize. Most codes contained music downloads for either one or five free songs.
But there were also three iPods, 2 DVD players and a 40-inch flat screen TV up for grabs, along with coupons good for discounts at Red Cross stores.
To find out what their mystery code was worth, scratch-off card recipients were first required to log on to a Red Cross web page and complete a registration form.
Upon completion, they could enter their code and instantly find out what they had won. CFS facilitated the promotion from start to finish - including music codes, printing, and prize fulfillment. CFS also handled the registration page and data capture functions, providing Red Cross with a data file on a weekly basis.
Results- The program was a huge hit - so much so that Red Cross distributed an additional 70,000 scratch-off cards. The end result, the Red Cross increased its database by 105,000 people, a 39 percent conversion rate.
