How You Reach People on LinkedIn & Do Business With Them
It is easy for you to write.
And, it is easy to share what you write on LinkedIn. Just click that little button called "Share".
But it is hard, very hard to to get readers.
And, with everyone sharing, how does your message stand out and cut through the noise?
How does your content get in front of the right sort of readers?
People who look forward to hearing from you. Readers who want to do business with you.
Readers in Franchising groups.
Franchise-Info has over 32,000+ readers in the LinkedIn Franchising groups.
Would you like exclusive access to our Franchising audience? And more!
Building an audience of people who could do business with you takes a lot of time.
Joe & I know.
Because over the past 14 years, we have building & creating intelligent conversations about Franchising.
We spent years, and years, creating our reach into the Franchise world - getting our ideas in front of people who now do business with us.
But, you don't have to take 14 years. You can just get started.
You see, the average income of a LinkedIn user is is "$83,000 US according to LinkedIn's marketing director."
People you could do business with are on LinkedIn. And when they are on this social platform, they are networking & doing business.
Not sharing cute photos.
Not playing games.
Not tweeting at each other.
But, to network for business reasons.
You want to expand your reach to these people, on LinkedIn.
Now, LinkedIn has a great new program for Companies wanting to expand their reach.
The LinkedIn Sponsored Update program.
Give it a listen, it is a short video. Great idea, too. For Companies.
Look what Companies can do.
Just touch the "Expand Reach" button on your iPhone and watch the Sales tumble in!
Simple, exciting & it just works. We know because we use it daily.
I don't know about you, but I really love the promise of simplicity.
But, this is only available for Companies, doesn't seem fair does it?
Well, there are two options - both of which will extend your reach in LinkedIn.
--getting your ideas in front of people who could do business with you.
One, you could get invited into the LinkedIn Influencer program, like Joe and me.
Here is Joe's new profile, after being recognized by LinkedIn.
You see what has changed: Joe now has 9,903 followers.
I am a relative slacker with only 5,485 followers.
Our joint reach in October 2014 -- 15,388 followers.
We reach people in Franchising you could do business with.
We have reach.
We reach people on LinkedIn who could do business with us.
And when we reach them, they do business with us.
You could take the time, get followers, and get your own reach.
Probably take you only 5 years.
Or you could just leverage our reach, use our reach because you really need it.
Sounds easier, doesn't it?
How to Expand Your Reach in LinkedIn
Here is how it works.
Joe and I share only 3 or 4 articles a day in our LinkedIn hub of franchise groups, Monday through to Friday.
We maintain exclusive control over the Franchising LinkedIn groups. Your articles will be seen - others, not so much.
Your article is placed in the LinkedIn update news feed - using our reach.
Your article is one of 3 or 4 articles is placed into our Franchising groups - which have over 34,000+ members.
And, Joe and I give a shout-out to other experts in the field to increase your reach.
(We can even help you with your own Franchisor Company page if you are recruiting franchise candidates on LinkedIn. Bit more than $80/month, though.)
What Happens After You Pay?
We will automatically syndicate your articles on Franchise-Info.
Franchise-Info is the most viewed franchising trade magazine on the internet.
And just as quick, your articles will get to people you could do business with on LinkedIn.
Once we have your blog set-up, Joe and I will schedule 3 calls with you.
- The first call will help us know your marketing objectives on LinkedIn, and who you really are.
- The second call will help us create your directory listing.
- Finally, the third call will help us establish your reach strategy.
Does it Work?
Here is what some of our great authors say:
Well worth the money." Timothy Lorang.
"Thanks for your help along the way! I am glad we met." Nancy Friedman
"Franchise-Info is offering a necessary service for a very reasonable cost.
If you're serious about distributing your content online and establishing your brand across multiple markets, talk to these guys." Andy Foote
Starter Program: 6 Articles in 3 months - $480.
Executive Program: 12 Articles per year -$80 per placement. 1 per month. $900 for yearly payment
Professional Program: 24 Articles per year -$75 per placement. 2 per month. $1500 for yearly payment.