Get Started with LinkedIn - Reach People Who You Could Do Business With- Advertising & PR
It is easy for you to write.
And, it is easy to share what you write on LinkedIn. Just click that little button called "share".
But it is hard, very hard to to get readers.
And, with everyone sharing, how does your message stand out and cut through the noise?
How does your content get in front of the right sort of readers?
People who look forward to hearing from you. Readers who want to do business with you.
Building an audience of people who could do business with you takes you a lot of time.
Joe & I know.
Because over the past 14 years, we have building & creating intelligent conversations about franchising.
We spent years, and years, creating our reach into the franchise world - getting our ideas in front of people who now do business with us.
But, you don't have to take 14 years. You can just get started.
You see, the average income of a LinkedIn user is is "$83,000 US according to LinkedIn's marketing director."
People you could do business with are on LinkedIn. And when they are on this social platform, they are here to network & do business.
Not to share photos.
Not to play games.
Not tweet at each other.
But, to network for business reasons.
You want to expand your reach to more people.
Now, LinkedIn has a great new program for Companies wanting to expand their reach. The LinkedIn Sponsored Update program.
Give it a listen, it is a short video. Great idea, too. For Companies.
Look what Companies can do.
Just touch the "Expand Reach" button on your iPhone and watch the Sales tumble in!
Simple, exciting & it just works. We know because we have used it.
I don't know about you, but I really loved that promise of simplicity.
But, this is only available for Companies, doesn't seem fair does it?
What about something similar for a person, just like you and me?
Well, there are two options - both of which will extend your reach in LinkedIn.
--getting your ideas in front of people who could do business with you.
One, you could get invited into the LinkedIn Influencer program, like Joe and me.
Here is Joe's new profile, after being recognized by LinkedIn.
You see what has changed: Joe now has 8,936 followers.
I am a relative slacker with only 4,943 followers.
Our joint reach is: 14,979 followers. All people in franchising you could do business with.
More than 10% of the franchising world on LinkedIn are following Joe & me.
We have reach. We reach people on LinkedIn who could do business with us. And when reach them, they do business with us.
You could take the time, get invited, get followers, and get your own reach.
Probably take you only 3, 4 or 5 years.
Or you could just leverage our reach, use our reach just when you really needed it. Sounds easier, doesn't it.
Here is how it works.
Joe and I share only 2 or 3 articles a day in our LinkedIn hub of franchise groups, Monday through to Friday.
Your article is placed in the LinkedIn update news feed - using our reach.
You article is one of 2 or 3 articles is placed into our Franchising groups - which have over to 15,000 members.
And, Joe and I give a shout-out to other experts in the field to increase your reach.
Your can increase your reach in LinkedIn starting at the absurdly low price of $80/month.
(We can even help you with your own Franchisor Company page if you are recruiting franchise candidates on LinkedIn. Bit more than $80/month, though.)
What Happens After You Pay?
We will automatically syndicate your articles on Franchise-Info.
Franchise-Info is the most viewed franchising trade magazine on the internet.
And just as quick, your articles will get to people you could do business with on LinkedIn.
Once we have your blog set-up, Joe and I will schedule 3 calls with you.
- The first call will help us know your marketing objectives on LinkedIn, and who you really are.
- The second call will help us create your directory listing.
- Finally, the third call will help us establish your reach strategy.
Why do we take all this time - for the absurdly low price of $80/month?
Why aren't we charging you $750/hour for all our skills?
Well, Joe and I know some secrets.
First, if you talk with us & we can do business together, then we will do business for a long time.
Second, marketing on LinkedIn takes time. Took us over 5 years. And there are no shortcuts.
Ok, you know it's a great deal & solves your marketing problems on LinkedIn.
But, it is also a limited offer. Not limited in time - just limited in terms of the number of authors we can accept.
Remember how I explained what Joe & I did.
Joe and I share only 2 or 3 articles a day in our LinkedIn hub of franchise groups, each Monday through Friday.
So, we can only expand the reach of a limited number of authors.
Does it Work?
Here is what some of authors say:
Well worth the money." Timothy Lorang.
"Thanks again for such a productive and positive conversation this morning.
And thanks for all that you do with the blog posts!" Jason Duncan
"Franchise-Info is offering a necessary service for a very reasonable cost.
If you're serious about distributing your content online and establishing your brand across multiple markets, talk to these guys." Andy Foote
We would love to expand the reach of thousands, or even hundreds of authors.
This would make us a ton of money & would make us very happy.
Sadly for us, but happily for some of you, we cannot share more than 2-3 articles a day.
And, the math is simple.
Twice a day, five times a week, 50 weeks in a year is 500 articles/year.
At the rate of $80/month for 12 articles, we get about 50 authors.
So doing the math, we can have limit our Author program to 50.
You Belong in The Top 50 Authors in Franchising.
Kinda has a nice ring to it.
(Also, sign up and get our Publishing on LinkedIn Tips)
Starter Program: 6 Articles in 3 months - $480.
Executive Progam: 12 Articles per year -$80 per placement. 1 per month. $900 for yearly payment
Professional Program: 24 Articles per year -$75 per placement. 2 per month. $1500 for yearly payment.