Getting the franchise sale may seem like a race to be the First to Respond and First to Engage.
Good morning Joe,Thank you for considering the XYZ franchise opportunity. My name is Oscar and I am a Franchise Sales Representative with this great brand. My contact information is listed at the bottom of this email and please contact whenever you are available to take the next step. I look forward to hearing back from you.Sincerely,
VP Franchise Development
Joe -We received your request for franchising information through our website. Thanks for your interest and please call at your convenience to discuss.Thank You,
National Director Franchising & Development
Joe,Thank you for your interest in a franchise opportunity with our brand. George, VP Franchise Development, will be sending you information and contacting you regarding our Discovery Process.Please feel free to contact me any time.Pat
CEO and Founder
These examples are bland and do not engage and advance the inquiry/lead to a franchise sale.
Here is what you should do to fix your auto responder -
Have a greeting better than "Thank you for your interest".
Tell the inquiry/lead about your franchise process and what happens next.
Use the autoresponder as the 1st message as part of a Top of the Franchise Sales Funnel communications campaign.
Get the inquiry/lead to take a next step so you can qualify them a bit more.