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Here is a good observation from ASAE about marketing to members.
Smarter, cheaper and easier. That sounds like a good slogan for association communications.Members and prospects need to understand how your organization:
Makes them smarter
Saves them money
Makes their lives easier
Don't take it for granted that your existing communication materials already do this.
Our discussions focused on how we often talk about what we do but not the personal benefit we provide to members.
With the rise of social media, mobile technology, and a very vocal blogosphere, it sometimes feels like your members never sleep.
How can you engage them nonstop without sacrificing your own shut-eye? More importantly, how can you accomplish this with limited staff and resources?
If these issues are literally keeping you up at night, you cannot afford to miss ASAE & The Center's latest online conference:
Creating the 24/7 Small-Staff Association.
Learn the essentials that will help you manage an ever evolving landscape with this conference designed specifically for organizations with 10 or less staff members.
While we're discussing things related to Marketing Franchisee Associations, with Zero Dollars. - Tools and Resources, most people don't know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you'll frequently have an immense surge inside your visitors and in customers that go to your web site and make purchases.