I have to admit I was pretty excited when LinkedIn launched endorsements - essentially, the ability for your connections to "endorse" you publicly for areas of expertise.
I viewed it as a way to conduct your own research of sorts....by taking a look at what areas of expertise you were endorsed for most often, you would get a sense of how others' perceived what you do and what you have to offer in the workplace.
I thought it would be an interesting study of sorts, to see if what your main job functions were correlated to what you were most endorsed for.
However, I feel that LinkedIn failed in its endeavor.
While it started off strong and I was hopeful, it was cheapened by the way that LinkedIn promoted it. After a while, I was getting endorsements for random things that were very loosely related to what I do from work, and, more interesting, the endorsements were coming from connections who really don't know what I do for work on a personal level.
Sure, they can take a look at my profile, but outside of that, I've never spoken to them about my work or even industry. Yet, here they are endorsing me for random things.
LinkedIn cheapened it a bit more by offering up the opportunity to endorse others when you login to your account. I'm sure you've seen by now the box at the top of your profile asking you if you think so-and-so is good at a task (financials, marketing, etc). It seems to generate random connections paired with skill sets you can endorse for.
When I saw this happening, I realized that this wasn't as great of a feature as I thought it would be.
However, there are a few ways you can monitor this so that you are certain only the skills you want to be known for, from legitimate connections who have the ability to endorse you, are displayed.
Or, if you're not a fan of endorsements at all, there are ways you can make them go away on your profile. At least publicly.
1. To remove an endorsement category or remove endorsements from a specific connection: In LinkedIn, click on the "profile" link at the top of the page and choose "edit profile." Scroll all the way down until you see "Skills & Expertise."
Now you'll see all of your endorsements, with an option to edit:
Now you have some options. You can add or remove endorsements with the first tab or remove endorsements based on connections.
Say, for example, one of your connections is your mother. She, of course, thinks you're the next best thing to sliced bread and should be endorsed for EVERYTHING. It's easy to make sure her endorsements never see the light of day. Just uncheck the box next to her profile and you're done!
2. Don't display endorsements: If you truly don't want these displayed, or feel that it's too time consuming to watch and manage who is endorsing you for what, it's easy to make this disappear from your profile.
Follow the same steps as above, except this time, once you get to the page where you can add and remove endorsements and connections' endorsements, you'll see an option to display (or not display) endorsements. You can find it in the top right corner, circled below:
That's all there is to it.
If you would like an introduction to what a mystery shopper program can do for you franchise system, connect with me on LinkedIn and let's talk!