Linkedin continues to make strides in making sure their site is as user friendly and efficient as possible. A recent update is definitely worth mentioning, as it can help you increase exposure in front of companies and contacts.
You now have the option to include "mentions" in your status updates and discussions. Similar to tagging someone in Facebook, mentions will allow you to essentially "tag" other users you're connected with or companies. Say you've written an article featuring a company, highlighting a recent accomplishment. You can now share that news with your connections and tag the company so they will be notified of your update.
This is a great tool to use for getting your connections more involved in your status updates, encouraging them to take part in discussions based on what you've posted. It also gives you another way to connect with fellow LinkedIn users - it's like saying, "Hey there! I'd like to share this with you because I think you'll like it", forming yet another communication channel within the site.
Below are some guidelines, which are really simple, from LinkedIn's site about using the mention feature:
Using the Mentions feature is a way to get connections to view and contribute to your updates and comments. Companies can also be mentioned and will be linked to their LinkedIn Company Page from your update or comment. Mentions allow you to notify your connections or a company that you're talking about them in an update or comment.
- Go to your homepage share box or click comment on someone else's update.
- Type "@" and then begin typing a name in the box. You'll then see a list of potential people or companies you can mention.
- Click a name you want from the list and continue typing your message.
Note: LinkedIn members outside your network can also be mentioned if they've commented on the same update.
After you select someone from the list and finish your update, that person will receive an email and an update letting him or her know you've mentioned them. The name will also be linked to a profile or Company Page from your update.
Have you used this new feature? If so, we'd love to hear about your experience with it and how you use it to enhance your connections. If you want to learn more, you can visit LinkedIn.