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Getting the News to Your LinkedIn Groups - Workaround

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LI has announced that it will not allow group owners to deliver the News to their members using RSS feeds.

LI will stop supporting RSS feeds after March 15, 2013.

There are no LI plans to allow a substitute for RSS.

"No further content will be pulled into groups via RSS after that date, and the News Feeds link in the left nav of the Manage tab will go away, as will the homepage toggle to show or hide RSS discussions."

LI has decided that there is only way way to promote dialogue, the LI way.

"As Monica Wright aptly put it in her guest post nearly a year ago (http://blog.linkedin.com/2012/03/29/linkedin-groups-publishers/),

"If you want to promote dialogue and sharing, feed content is not the way to do it." 

Some LI group owners, moderators and managers feel differently.  And, if you are are one of them, please read on and comment on my workaround.  We can make it work better.

7 Steps to Better News

1.  Collect your current feeds from your group.  Go to manage and click on News Feeds, in blue.  (Click on the image to see a bigger picture.)

RSS Feeds.png

2.  Get a Free RSS Reader, I use NetNewsWire for Mac.  Create folder and subscribe to your feeds.  (In this example, I am subscribing to all the RSS feeds from Jon Fricke's group on Trucking.)

Here is a list of RSS feeds, John sent me via LinkedIn email.

Feeds.png

3.  Copy and paste each hyperlink into your RSS reader.  You will discover that some of your RSS feeds no longer work, and you might see screen like this or a some other error message.

FeedBurner Errors.png

No worries, this means that the RSS feed wasn't delivering news to your LI group.  It is likely that the RSS feed has simply changed.  You need to go back to the source and find out where the RSS feed is now.

4. This what my RSS reader looks like after I subscribed to all Jon's working RSS feeds.

Subsciptions.png

 

5.  The next step is to review the articles and share appropriately in the Jon's group, a step Jon and his moderators can also do.  (I will have more to say on this later in a follow-up article.)

Here is a fun article, about Catepillar being defrauded in China.  (I picked this article because my skill in detecting this type of fraud - well before it happens.)

Scam.png

6.  Finally, let's share it into Jon's groups with the appropriate headline and summary reflecting my take on the story, based on my own experience.

LI Share.png

I have changed the title, and found a couple of lines in the story which express what I think is interesting, and shared it with the group.

7.  Many of you will have read this far and wondered how this was going to work.  After, I just gave Jon a lot more work to do moderating his group!  Yes and no.  How does Jon get his readers in his group to help him moderate these RSS feeds.  Simple: OPML.

I can export the RSS feeds in NetNewsWire as an OPML list, send it to John.  John then gets to decide who has the privilege of sharing stories into the group and then sends them the official OPML list.  (Sharing other stories could get banned in some groups.)

Happy to answer any questions in the comments below.  Hope this works for you.

 

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About this Entry

This page contains a single entry by Michael Webster published on February 13, 2013 11:16 AM.

Sell Franchises and Market Like a Modern Expert was the previous entry in this blog.

Crafting the Elevator Speech is the next entry in this blog.

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