Are You Making This Mistake with Your Content Marketing Strategy?

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Professionals don't endorse consumer products.  For a variety of great reasons.

But, some professionals -including attorneys who really ought to know better- find themselves inadvertently being pitchmen.

Is this the picture you want your current clients to see:

Law Journal.png

I know Matthew, and despite being a franchisor side attorney, he is very interesting.  

There are some consumer products that Matthew might want to pitch.  But, I am pretty sure that Tiger Direct is not on the firm's list of consumer products to be endorsing!

Matthew is by all accounts a well respected and valued franchise attorney.

Yet, the franchising audience will judge the Armstrong Teasdale subliminally by the products placed by their articles.  It is not fair, but what else do you expect if you aren't paying for it?  How else can you own white space without paying to exclude display ads?

Someone ought to really tell Armstrong Teasdale that they can get great distribution of their franchise articles, without the display ads they don't want, but they do have to pay a whopping $30/month for the audience.

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It's very difficult to control what shows up on the internet on your own websites, whether it derives from PPC or organic searches. I'm just getting my feet wet in this field, as I help my wife launch her new business, and I'm rapidly learning that SEO "experts" are like abstract artist-prodigies and ace stock-pickers; you could give a 5 year old child and a Chimp the same task and odds are they would give you an equivalent result. Some of our own sites have our competitor's paid ads on them. How? I couldn't begin to imagine. When asked, the "experts" that we retain, empower, and trust with our internet presence can't give us a lucid answer either.

To add insult to injury, I reveived a 60 pg. comprehensive analysis of our website and SEO from fiverr.com. That's right. $5.00. Makes you wonder....

Bob, my observation was that law firms who give away their content for free may find that content hosted on a website with ads that are not compatible with the law firm's message.

It is one of the reasons we don't have display advertising at franchise-info.ca

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This page contains a single entry by Michael Webster published on February 21, 2013 9:45 AM.

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