Think about your website and LinkedIn as the former being a booth in a tradeshow & the latter providing the traffic or flow of leads to your booth.
So, what typically happens a tradeshow?
Well, somebody drops by your booth.
After a short chat, you carefully hand over your business card.
And wait. Expectantly. Perhaps, this will be a sale? It's been a long day and sale would make it better.
But, soon your visitor leaves.
You made a rookie mistake, though. You didn't get the business card. The entire point of being at the tradeshow & you blew it.
Nobody buys from you the first time that they meet you.
You have to follow up, navigating the know, like, and trust cycles to get to buy.
You vow never to make that rookie mistake.
And so you don't.
The Biggest Mistake You Are Making on Your Website
But, every day your website commits the same type of error -- to all those visitors coming from LinkedIn.
Remember last time, I told you about 2 surprising but also well known facts about websites.
1. Your 'about us' page is the most visited.
2. Your 'about us' page is the weakest page on your website.
I also gave you one idea about how make your 'about us' page more like an elevator pitch.
But, there is one bigger change to make.
People who visit your website don't immediately phone you and ask "Can you help me? Name your price."
Worse, they might never get in touch, despite it being a good deal for both of you.
You have to ask them to leave their name/email so you can get in touch with them.
You must offer them something in return.
Like meeting your visitors at your tradeshow booth, it is rude not to offer something of value for their name/email.
And when you are collecting their names/emails, you know that they are interested in what you have to offer.
Otherwise, they wouldn't have made the exchange.
Make An Attractive Offer
Joe and I have signed up tens of thousands of people over the last couple of years.
We make offers that people are interested in. Exchanging their information for something of value from us.
Many times, we simply ask them if they want more of the same. And ask them to sign up for our newsletter.
One article is a perpetual lead generator, since it was published in September, 2013, our article on Popeye's Louisiana Chicken has generated over 7,000 readers.
It is the Energizer Bunny of lead collection. Leads come in on a monthly basis to our Franchise Buying Newsletter.
Here is how we ask them if they are interested in knowing more.
When a visitor clicks on the image, they are whisked away to a simple Mailchimp sign-up form for our How to Buy a Franchise - Tips for Savvy Franchise Buyers
And we can help you do the same, collect leads from those people who are interested in doing business with you.
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