Believe it or not, a mobile app can be highly advantageous for your franchise.
It can help you to better connect with and more effectively engage current customers boosting customer loyalty, while also helping you to attract new customers.
All in all, a mobile app is a great way to differentiate yourself and stand out from the competition.
If you need some inspiration, look to one of the apps of these iconic franchises.
Starbucks: Coffee giant Starbucks is clearly doing something right. The Starbucks app is the number one downloaded app of all food and drink apps on both iOS and Android. This nifty app allows you to pay for purchases, find stores, track rewards, and even create custom drinks. Rumor has it the store plans to upgrade the app to allow customers to order coffee even before arriving at a store.
Dunkin' Donuts: The Dunkin' Donuts app mimics the Starbucks app in many ways. However, unlike the Starbucks app the Dunkin' Donuts app focuses on offering customizers many mobile deals and coupons.
7-Eleven: Like the Dunkin' Donuts app, the 7-Evelen app focuses on providing customers with deals, both nationally and locally. It also lets you see all locations that are near you, filtering by hot food, gas, and propane.
Jimmy John's: The Jimmy John's app allows customers to order pick-up or delivery. As an added bonus, it also allows customers to order catered goods such as party platters, box lunches and party subs.
Domino's: The secret to the success of the Domino app is its simplicity. The app makes use of "pizza profiles." Essentially, the app stores your order and information, allowing it to easily be used in future orders. With the Domino's app you can even order pizza from the comfort of own car, as the company has paired the app with Ford's Sync AppLink system.
Chipotle: Currently, Chipotle customers can pre-order online using their phones. However the chain is always looking for ways to improve. Chipotle recently announced that it plans to invest a staggering $10 million in improving both its technology network and its ever-popular app. Essentially, the updated app would allow customers to make mobile payments from their phones, with intention of speeding up Chipotle's already speedy process.
Article by Jason Duncan, CEO/Founder of ManagerComplete.com. ManagerComplete is an online software application that helps multi-unit franchises manage operations effectively. Follow him on Twitter for latest updates.