A security breach involving 24 million customers is a bad day. Having to go to court to defend yourself against a class of angry customers is equally a bad day.
Here is why. First, Zappos used what the court refers to as a 'browsewrap' and not a 'clickwrap.' Browse, click, what is the difference?
Other than taking interest in others woes, why is this important?
Well, in the business world and the franchise industry is moving to an online world. How your customer website interface is setup is important.
Maybe you are scheduling appointments online. Maybe you are selling products online. Maybe taking pizza orders, or furnace repair orders, or contact lens orders online. Take heed.
Ensure that customers are clicking to show their consent to your company's terms and conditions.
Do you have a clause in your contracts that says the terms and conditions may change at any time?
Remove that sentence from your agreements. Are you signing agreements that give the other party the right to change the agreement at anytime? Ask to have it removed or modified.
Lesson from the Court: Step away from the illusory agreement. Click don't wrap!