The Content Article Marketing Program - the IAFD's article or content marketing program creates a larger and more targeted audience from your word of mouth referral network.  

Content marketing, or the use of writing articles which provide solutions instead of marketing slogans, has to provide relevant information, be authoritative, yet stay top of mind to be effective.  

Our proprietary solutions allow you to achieve this over time.

Q1.  Do I have to write articles?

A1.  It helps if someone in your organization has writing skills, but we do have skilled copywriters who are IAFD key partners.

Q2.  What should the articles be about?

A2.  You articles should provide a solution to a problem that you think franchisees, their customers, suppliers or franchisors need you to solve.  

Here is a simple article written by Charles Bonfiglio with 5 tips on How to Choose your Auto Detailing.  

Here is a more complex article written by the Elizabeth Angyal on How To Target Your Trade Area.

Q3. How does the IAFD program work?

A3.  We publish you article, in a number of locations around the internet, get feedback,  and create an subscriber audience for you.  

Industry statistics show that over 90% of your readers won't comment on your article.  

But with the IAFD's MT-Notifier system, you can subscribe these readers to the article.  Whenever there is a change, update, or new comment to your article, your subscribers will be alerted.  

This works even when you don't change the article, but someone else has linked back to it.  

The more subscribers, the more you remain top of mind when someone talks about your ideas.

For an example, see Are You Top of Mind?

Do you need to know anything else, or can we invoice you and get you the training to be an IAFD key partner?

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