How do you reboot your franchise brand?
How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback?
More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update?
Speaker: Jim Plamondon of Roy Rogers Restaurants.
Roy Rogers was "purchased by Hardee's in 1990 as part of a real estate play to move into the mid-Atlantic and Northeast states, it converted dozens of Roy Rogers over to its own banner.
For a variety of reasons, the move was not a success and sales volumes tumbled."
Speaker: George Petrides, Jr., CFE, CEO Wild Bird Centers of America, Inc.
Franchising professional with twenty years' experience building, evaluating and encouraging growth in retail operations nationwide.
Warren Lee Lewis Moderator, is the author, The Franchise Seller's Handbook, 2010.
And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law
Time: Tuesday, July 19th from 11:45 - 2pm
Columbia Country Club, Chevy Chase MD
For our newer members, please review the Columbia Country Club's Dress Code.
Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00
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