You spend a lot of money finding and recruiting new franchise operators.

But, it isn't over, not quite yet. You have to turn your new franchisees into franchise insiders, all-stars on your franchise team.

"Onboarding, also known as organizational socialization, refers to the mechanism through which new franchisees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders."

So, what is new about onboarding for franchisors? Join us on November 15th & find out.

(First tip: Connect with our speakers on LinkedIn by clicking on their picture.)

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Warren Lee Lewis Moderator

Time: Tuesday, November 15th from 11:45 - 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:55 - RoundTable 12:55-2:00

Click Here to Pay and Register (Note our new prices.)

You are selling your franchises, or you have hired a franchise development company and there is lots of activity. All very positive.

What could go wrong?

Well, several franchisors have found out--they have been prohibited from selling franchises, or have incurred other penalties, in some states.

Do you know the 7 warning signs that your franchise sales may be off track, or that your franchise development company may be getting you in trouble?

How do you get your franchise sales back on track?

Meet Maryland's and Virginia's chief franchise regulators, who will give you 10 tips on how to comply with their laws and stay out of trouble with their states.

Topics will include:

-financial performance representations (earnings claims)
-registration tips and pitfalls
-risk factors and fee deferrals
-subfranchisors and area representatives
-recent enforcement actions
-recent legal changes

Dale Cantone Image 1.JPGDale Cantone - is an Assistant Attorney General for the State of Maryland and the Deputy Securities Commissioner for the Maryland Securities Division.

Dale is the chief of the franchise and business opportunity unit of the Maryland Securities Division. In addition, since 1996, Dale has served as Chair of the Franchise and Business Opportunity Project Group of the North American Securities Administrators Association, Inc. ("NASAA").

NASAA is a group of state administrators that proposes model laws, policies, and initiatives to promote investor protection as well as uniformity at the state level. Among other initiatives, NASAA authored the Uniform Franchise Offering Circular Guidelines.

obrien_headshot.jpgTim O'Brien -- Chief Examiner Virginia Division of Securities & Retail Franchising Richmond, Virginia

The Virginia Division of Securities and Retail Franchising is responsible for the regulation of securities, broker-dealers, broker-dealer agents, investment advisers and their representatives.

It is also responsible for the registration of franchises and trademarks in Virginia.

Warren_Lewis.jpgWarren Lee Lewis Moderator, is the author, The Franchise Seller's Handbook, 2010.

And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law

Time: Tuesday, September 20th from 11:45 - 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00 (Click to Register)

Franchise Profitability

How do you reboot your franchise brand?

How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback?

More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update?

Speaker: Jim Plamondon of Roy Rogers Restaurants.

Roy Rogers was "purchased by Hardee's in 1990 as part of a real estate play to move into the mid-Atlantic and Northeast states, it converted dozens of Roy Rogers over to its own banner.

For a variety of reasons, the move was not a success and sales volumes tumbled."

Speaker: George Petrides, Jr., CFE, CEO Wild Bird Centers of America, Inc.

Franchising professional with twenty years' experience building, evaluating and encouraging growth in retail operations nationwide.

Warren Lee Lewis Moderator, is the author, The Franchise Seller's Handbook, 2010.

And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law

Time: Tuesday, July 19th from 11:45 - 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Click Here to Pay and Register

Every spring, CAFA has a Lunch and Learn for the most important developments in franchise sales.

This year, we have stellar group of experienced sales professionals to lead our panel discussion.

1. What's New in Franchise Sales?

How has Social Selling affected franchise sales?

Do you know the 3 different ways you can recruit new franchise operators on LinkedIn? Which is most effective? Which is most risky?

Why advertising on Facebook may be a waste of your brand's time and money. And why your new website redesign may fail.

Why LinkedIn company pages are the way to recruit, and what you have to do to be successful. How you can help your franchise brokers to expand your brand's reach in LinkedIn.

2. What hasn't changed in Franchise Sales?

The "series of mental operations" your franchise prospects must complete remains unchanged.

Your brand requires a written, formal and defined franchise sales process with:

1. A way to qualify candidates.

2. A way to move qualified candidates through your process.

Why experienced professionals are needed. How to use a CRM or automated sales process to complement your professionals.

3. What have people forgotten about Franchise Sales?

Many franchisors have forgotten the art of prospecting. Everyone new to franchising wants leads, without doing the work to prospect.

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Joe Caruso, " I got my franchising start over 20 years ago with Hardee's and Carl's Jr, during a restructuing.

I had to change everything we did and rebuild our franchise sales process.

So I re-designed the entire process - which is still in use today."

Dr. Michael (Mick) Riddiough.jpgDr. Michael (Mick) Riddiough, "Having worked within the franchise industry for 30 years, I have extensive knowledge of the essential tools needed to succeed in today's market. "

"Recently, by utilizing new media, digital marketing and a wide range of classic sales methods and development models ... we were able to help a franchisor grow from 9 units to 92".

Sidney Lee.jpgSidney Lee, For 11 years I "managed largest and most strategic licensed account relationship in the Starbucks Coffee Company LS portfolio."

Now, my company Choice Advisors, "helps entrepreneurs succeed in either buying a franchise or transitioning an existing business from an "operator model"​ to a "franchise growth model".

warren lewis.jpgWarren Lee Lewis Moderator, is the author, The Franchise Seller's Handbook, 2010.

And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law

Time: Tuesday, May 24th from 11:45 - 2pm

Tower Club, Tysons Corner, Northern Virginia.

For our newer members, please review the Tower Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Click Here to Pay and Register

Chipotle's ambitious "Food With Integrity" marketing campaign that boasts of "Responsibly Raised™" meats and "vegetables grown in healthy soil" has run into the bleak reality of ensuring the safety of the food supply chain.

"Sourcing ingredients from many different small local sources is a compliance nightmare, as far as food safety is concerned, due to some serious diseconomies of scale."

"Instead of dealing with one firm, dealing with a hundred firms does increase risk," John Gray, an associate professor of operations at The Ohio State University's Fisher College of Business, told CNBC.

How do franchisors create standards and compliance procedures to ensure that they don't become the next Chipotle?

We have 3 excellent speakers for our next roundtable on this important and timely issue.

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Michael A. Berger, Founding Partner and VP of Supply Chain at Elevation Franchise Ventures, LLC. Michael has led the company's growth from a single restaurant to a chain of 60 restaurants in 7 countries and an organization of 20+ staff members

Philippe Bind.jpgPhilippe Bind, is the Sales Manager & Executive Chef at Performance Foodservice, and a Spokesperson for Chicago Steak Company. Chicago Steak Company is a premier provider of gourmet dry aged beef, USDA Prime steaks, seafood and desserts.

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Chris Kermode is the Senior Director of Supply Chain at the Matchbox Foodgroup.

Chris manages the supply chain and purchasing functions for a number of restaurants that offer the best in casual American fare.

warren lewis.jpgWarren Lee Lewis, Moderator, is a partner at Akerman, LLP.

Time: Tuesday, March 15th from 11:45 - 2pm

Columbia Country Club, 7900 Connecticut Ave., Chevy Chase, MD

For our newer members, please review the Columbia Country Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 1:00 - RoundTable 1:00-2:00

Click Here to Pay and Register

Rosemary 2.pngThe Women's Franchise Network of Washington DC and CAFA are collecting donations for Dress For Success.

Please bring your monetary donations or clothing donations to the November 17 CAFA meeting.

What would you wear to a job interview? That is exactly the type of clothing Dress For Success is looking for to distribute to its clients.

Your fabulous suits and other professional apparel could furnish another woman with the confidence to enter or return to the workplace, make a great first impression and land a job that could change her life.

Many of DFS' clients go directly to an interview, so please ensure that all items donated are freshly dry-cleaned / laundered and ironed, not more than 5 years old, and suitable for wearing to job interviews.

DFS will accept fall/winter in season clothing only. (They don't have room to store spring/summer clothing). The greatest needs are clothing sizes 0-2 and the plus sizes. Please scour your closets for the following:

· Interview appropriate suits
· Interview appropriate blouses
· Professional separates including blouses, slacks, skirts, dresses, blazers and jackets
· Work appropriate shoes (especially in sizes larger than 9)
· Jewelry and scarves
· Handbags (briefcases, portfolios or work appropriate handbags)
· Winter coats, hats, scarves and gloves.

Dress For Success - Next CAFA Meeting, Tuesday November 17th

We are very pleased to have four great panelists addressing this important practical problem for franchisors and franchisees alike.

We look forward to seeing you on Tuesday, November 17th.

Rosemary 2.pngRosemarie Hartnett, CFE, President of Abrakadoodle Inc, a Franchisor of Art Education programs, will lead our panel discussion.

She will address onboarding and training from the franchisor perspective.

Rosemarie also will provide information on the Dress for Success event.

Valerie Maione.jpgValerie Maione, Franchise Consultant with the Mid-Atlantic Franchise Associates, Writing and Editing Professional, also will be on the panel.

She will address the pre-opening period and how it relates to preparing for initial training.

Anjali Varma.jpgAnjali Varma, Franchise Owner of Kidville Bethedsa, Marketing Course Creator, Speaker, TV & Huffington Post Contributor, Marketing & Small Business Expert, will be on the panel.

She will address franchisee marketing training.

Charlene York.jpgCharlene York, Partner at Akerman LLP, will moderate the panel.

Time: Tuesday, November 17th from 11:45 - 2pm

The Tower Club in Tysons Corner, VA

For our newer members, please review the Tower Club's Dress Code.

For more information on Dress for Success, click here.

Registration 11:45 - 12:15

Lunch 12:15 - 12:45

Roundtable 12:45-2:00

Click Here to Pay and Register

At our next meeting, October 6th, we will be talking about how a franchisor can improve unit economics, and how that affects the franchisor's ability to attract new capital.

The panelists will lead a discussion of management and motivational techniques, and also technologies, that have worked or not worked. Recent franchisor acquisitions and capital raises will be analyzed.

rinaldi.pngSteven Rinaldi has had his own law firm in downtown Bethesda since September 2005.

He focuses his legal practice on business, intellectual property and franchising matters, and has handled transactions involving business acquisitions and capital raises.

Edith Wiseman.jpgEdith Wiseman is the President of FRANdata, a company that has been offering strategic analysis, forecasting and performance measurement services to the franchise industry for 25 years.

FRANdata focuses heavily on providing business intelligence and capital access services to franchisors, private equity groups, lenders, franchisees, suppliers, trade groups and the government.

Warren Lee Lewis, Moderator

Time: Tuesday, October 6th from 11:45 - 2pm

The Tower Club in Tysons Corner VA

For our new members, please review the Tower Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Click Here to Pay and Register

Ok, when was the last time you got free ideas from your attorney?

Free ideas that made you think?

Free ideas from not one but two experienced franchise attorneys?

Well, CAFA's next meeting isn't free either, but for the price of lunch you can learn about the latest hot legal issues for franchisors.

See you Tuesday, July 21st at the Columbia Country Club!

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R. Scott Caulkins, Attorney at Caulkins & Bruce, PC.

I am a shareholder of the law firm.

My primary practice areas are Complex civil and business litigation, franchise law and corporate transactional work.

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Warren Lee Lewis, Shareholder-Franchise & Licensing at Akerman Senterfitt

Time: Tuesday, July 21st from 11:45 - 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Please click Here to Pay and Register

Franchisors are getting inquiries from people much earlier in their buying journey. These people are not ready to buy, yet. Although they might be qualified to do so.

How do you maintain their interest in your brand?

How do you get them excited enough to purchase?

What is working and what isn't working?

We are very pleased to have Graham Chapman of 919 Marketing, Heather Rosen of FranNet, Mike Schlegel, VP Development of Dogtopia and Kristen Diviney McGarr, Managing Director at Sailtime join our panel.

Find out exactly what is and is not working for them. Learn what you can do next to attract & keep people interested in becoming franchise owners.

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Graham Chapman, Franchise PR and Social Media Pro who Helps Brands Increase Online Visibility and Qualified Franchise Sales Lead Flow.

Graham is a passionate, driven, and energetic account executive who specializes in creating and executing customized marketing, PR and social media programs for franchise brands.

919 Marketing is working with over 20 franchise brands, many just like your brand.

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Heather Rosen, FranNet Franchise Consultant, Business Advisor and Consultant, in Virginia and Washigton D.C.

Thinking about buying a business? Starting one from scratch? Or, are you looking at franchises?

If you are thinking of starting or buying a business in Virginia or Washington D.C., or if you would like to become an area developer, why try to identify the best businesses available in your market on your own?

Mike Schlegel, CFE.jpgMike Schlegel, CFE, Vice President, Development at Dogtopia

Dogtopia is a national dog daycare and boarding franchise. It is headquartered in Tyson's Corner VA, and has locations in 13 states.

Dogtopia is expanding the brand nationwide as well as Canada and is actively pursuing entrepreneurs who are seeking a rewarding business opportunity in the pet industry.

Kristen Diviney McGarr.jpgKristen Diviney McGarr, Managing Director at Sailtime.

SailTime is the global leader in fractional sailing with over 35 locations in the North America and Australia. We are actively working to expand our operations throughout the United States, Canada, South America and Europe. SailTime is growing the boating community by offering easy and affordable access to luxury yachts.

warren lewis, franchise attory Warren Lee Lewis, Moderator

Time: Tuesday, May 19th from 11:45 - 2pm

The Tower Club in Tysons Corner VA

For our new members, please review the Tower Club's Dress Code.

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Click Here to Pay and Register