For over 60 years we have thought of and configured franchise "concepts" as cookie cutter look alike replications - capitalizations upon so imprinting an image upon the public mind that instant brand recognition occurs in the mind of those with......
Blogs
For almost 25 years, I have been selling franchises - usually for capital intensive projects. I have always used a sales process, instead of relying upon magical phrases like: "Be Your Own Boss", or "In Business for Yourself but not......
Recently a Telephone Doctor client said to me, "Nancy, congratulations. Some people take a simple idea and complicate it; you have taken a simple idea and kept it simple." We don't believe you should scratch your head and wonder when......
(Update (05/11/13): On May 10th LinkedIn posted this announcement on the LinkedIn blog: "At LinkedIn, we're committed to putting our members first so we want to let you know we're planning to update LinkedIn's Privacy Policy in the next week."......
See How Easily You Can Now Get Important Information from Your Customers - Social Audience Marketing
I am pleased to announce the launch of two new services that will be showcased at the National Restaurant Show in Chicago this month. The Customer Engagement Console (CEC) is a tablet based kiosk that businesses can utilize within retail......
It should be obvious to anyone reading these words that it is never a good idea to lie to a court of law. That's a pretty basic concept, right? Lying in court documents is called "perjury," and it's a crime......
For so many years the quality of most of what passes for franchise investment opportunities has been so abysmally low that their selling risk has had to be hedged with capital punishment clauses galore in the franchise agreements and in......
The information provided to franchisee candidates is meant to be read, understood and acted upon. Some franchise sales processes are designed to run around this information, minimize its import or in some cases to blatantly contradict this information. Consider this......
Linkedin continues to make strides in making sure their site is as user friendly and efficient as possible. A recent update is definitely worth mentioning, as it can help you increase exposure in front of companies and contacts. You now......
While being interviewed on a local radio show, one of the co-hosts posed this question - "Errol, exactly what is customer service?" I don't ever remember being asked that particular question but here's my reply -"Customer service is a methodology......
SALT LAKE CITY -- The U.S. Department of Labor has filed a lawsuit against Universal Contracting LLC, CSG Workforce Partners LLC, Decorative Enterprises LLC, Mountain Builders Inc., Cory Atkinson, Tracy Burnham and Ryan Pace after an investigation by its Wage......
Following on the heels of similar strikes in recent weeks in New York and Chicago, hundreds of St. Louis area fast food restaurant employees walked off the job May 9, which affected more than 30 area businesses including a number......
Mystery shopping has traditionally been thought of as a B2C instrument to measure customer service levels. However, this service is invaluable in the B2B industry as well. In this industry, the stakes are higher - it is difficult to lose......
David Gould is one of our franchise sales experts on our upcoming round-table discussion on franchising. Get a preview of what he'll be saying about franchise sales in his article - Franchisors: Why the Best Candidates Don't Buy Your Franchise......
You and the franchisor may use "advertising" to promote the sale of franchises, subject to the limitations discussed below. "Advertising" includes website pages, Internet ads, magazine ads, newspaper ads, brochures, handouts, CDs and DVDs oriented to prospects. Less obviously......
This week I personally experienced the frustration of trying to download some online content where I wasn't sure where to sign up, the form was not taking my information and after the order I could not find my PDF file......
This article deals with compliance with contract issues, not compliance with laws regulating franchise sales. Its opening major premise is that the concept of compliance has many dimensions, is seen from many different perspectives, and is in many instances more......
Last week, Kevin and I were honored to be a part of the International Franchise Association's WednesdayWise Webinar series. We were even more humbled by the turnout and magnificent questions! Just in case you didn't get a chance to attend,......
What are the 7 Ideals of a Durable & Sustainable Franchise System? - Do You Measure Up? - Suppliers and Consultants
Everyone has their own opinion of the "franchise" concept in America. Some argue that franchises are leading to the extinction of mom and pop shops, dissolving the local micro-cultures and communities that make our towns and cities unique. While this......
Can a Franchisee Sue a Franchisor For a Bad Answer to: How Much Money Can I Make? - Franchise Relationships
Under the FTC's Franchise Rule, a franchisor is permitted, but not required, to answer that all-important question asked by would-be franchise buyers: "How much Money Can I Make?" A franchisor that chooses to make a "financial performance representation" ("FPR") must......
Your Expertise & Our Audience
Recent Comments
Hark Bae
| currrently a lot of similiar cases are occuring in Korea and on disputes.
I support the franchisee in this case. There should be reasonable level of control on franchisors'push for acquiring more franchisees.
franchisors reensure that to make franchisee profitable is one of the most important success factors.
Many us can remember when the Yellow Pages was the set it and forget advertising & listing platform for businesses.
The Yellow Pages in print has disappeared - blown to the wind.
But, the job of aggregating listings and making sure that they are accurate remains.
Smartphone search is huge opportunity.
This is a great article and a must read for anybody responsible for sales. Sales is at the heart of any organization.
You are either green and growing or ripe and rotting.
As stated Joe, I believe supervision and coaching is critical for multiple reasons. You want to be able to allow them to lean into you.
Sales can be very lonely at times and filled with rejection. Most people get more of the "no" then "yes" every day.
Secondly, strategy is paramount and as a coach you can sometimes see it more clear than the person closest to the customer.
By putting your heads together, you can determine the fit, needs, challenges and how to articulate your value proposition. Lastly, work markets not clients.
I believe salespeople do want big pipelines.They want to run back to old pipeline when their pipeline shrinks or are looking for a quick sale.
I do think you should check back in because something happens every six months in a person's life that could mean that the time is right now.
However, this does not replace building a new vibrant pipeline. Great stuff Joe and thanks for sharing Michael!
Brian - thank you kindly for recognising my article. Great work here.
Best,
Chris
Exemptions are very useful in certain narrowly construed situations.
Making sure that the prospective franchisee or development type fits the both the FTC Rules, the state where the prospective franchisee is domiciled and if different the state where the development will occur is paramount.
This is not a do-it-yourself test for exemption qualification you need to confirm the unique facts with an expert franchise attorney otherwise the risk of using the exemptions outweighs the benefit.
Julie,
This is very thought provoking. Thank you.
It is indeed a challenge to figure out what strategies will work well in each of the social media channels. All in all, it does comes down to points you made about loyalty with offers.
Technology platforms offer the tools and features that can probably enhance marketing efforts but the underlying foundational marketing strategies and approaches should still stay as is. And mobile allows this. What helps extend loyalty further, technologically speaking - is power of customer data - collected in your systems.
As for facebook, that is a challenging data for any sort of action - direct/immediate tactical or strategic. It can provide flavor on your customer's overall persona which can better help with marketing techniques.
Thank you for posting this!
LinkedIn has a pretty sad group for management, and though I could care less if LinkedIn survives, until a good replacement arrives on the scene, I use it to the fullest extent.
I've tweeted the URL to this several times today, and am recommending everyone keep the heat on LinkedIn by addressing every tweet to Reid Hoffman.
For example:
When will some sanity arrive at #LinkedIn ? @reidhoffman is away, the kids play. http://goo.gl/kaN62
Strategically using a supplemental FPR with sophisticated franchise candidates helps the franchisor build trust with verifiable numbers.
This just provides greater evidence that Item 19 FPRs and supplemental FPRs are great sales tools giving franchisors with strong business models a way to compete with franchisors who don't.
The supplemental FPR is one of the neatest tricks around - yet very few franchisors take full legal advantage.
Warren's sparse description of how to comply doesn't need amplification.
But consider throughly what Warren is showing you: "supplemental FPR could focus on the sales and costs of just urban outlets in the system."
Many franchisor in-house legal departments remain unaware of how to disclose the unit level economics of specific territories or geographical locations.
Custom Search
Thanks Kathy -
This is such a graceful and thoughtful way to engage with your connections within the LI environment and have conversations.