Is Safeway now a QSR? - News

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Chain Restaurants continue expanding branded menu favorites into Consumer Packaged Goods (CPG) products. Most chain restaurants are offering frozen food. Those items can be found in the new frozen food court (frozen aisle) at your local grocery store including......

How to Pre-Sell a Convention or Event - Marketing

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Perry Marshall is a modern day marketing legend. Google his name and you will find over 80,000 references. He has helped over 100,000 advertisers avoid the Google stupidity tax. He is the author of the " The Ultimate Guide......

Serious Concerns for Serious Franchisees - News

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A franchise contract is a long-term arrangement that sets forth the rights and obligations of franchisee and franchisor in the operation of a franchised business. This long term relationship deserves serious attention by a franchisee. I assume that you......

Six changes franchisors should seek in franchisee leases - Operations

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Let's say you own a regional system of franchised stores. Your newest franchisee has just handed you a draft lease for the store he intends to operate. What are the six most important changes you can negotiate to protect......

Do You Know this Signal? Sold But Not Opened? - Franchise Law, Disputes and Compliance.

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When researching a franchise, either as buyer, prospective franchisee, or credit analyst, one item of a franchisor's FDD is worth serious attention: how many locations have been sold but are not opened? The opposite of churning franchisees, is SNO'ing......

3 Tips on How to Get Great Speakers for Your Convention - My Association Resources

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How do you know the right questions to ask to screen prospective speakers? Since you are essentially trusting your credibility with the speaker you put in front of your franchisees, pre-qualifying prospective speakers is imperative. To help you make......

Wayback is Expanding - News

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Wayback signed an additional 62 new agreements in the first quarter of 2015. Bringing our total to over 350 stores in development world-wide. Some of those highlights include the signing of another Naval Base agreement on the Submarine Base......

Which is Better for You: Inbound Marketing or Google Adwords? - Marketing

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There are some common myths that inbound marketing and pay-per-click (PPC) advertising like Google AdWords' paid search are mutually exclusive. You do one or the other and if you are a proponent of one you are against the other.......

Venue And Choice Of Law Selection Clauses In International Franchise Agreements - Franchise Law, Disputes and Compliance.

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Throughout the United States franchisors have been able to enforce choice of law and venue selection provisions in their franchise agreements with few exceptions. A few states have proactively limited venue selection, but in the absence of rule or statute......

How to Work on Your Franchisee Business - 4 Useful Accounting Ratios - Operations

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Choosing the right franchise requires some research and due diligence before making such an important decision. You should think about your experience and your strengths and weaknesses to determine if it's a good fit. Do a thorough evaluation of......

How to Reduce your Exposure to the Personal Guarantee of the Lease - Operations

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Now as scary as providing a personal guarantee may be there is not all bad news in both how you approach the subject with your prospective landlord and how you can negotiate a better guarantee for yourself. Lastly you......

How to Use the OSHA Heat App for Your Employees - Operations

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In the height of summer in 2012 it was the warmest year on record. Fueled by drought conditions, huge fires destroyed homes and burned thousands of acres in western states. Temperatures above 100 degrees have persisted to an unprecedented......

When Do You Need a Federal Trademark for Your Business? - Franchise Law, Disputes and Compliance.

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Many of our start-up business clients ask whether they should spend part of their limited resources on obtaining a federal trademark. The answer: it depends on the type of business you will have an where you plan to practice......

Language Engineering: The Right Words for Customer Service - Operations

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Language underlies almost all other components of the customer experience. Yet, your company has probably given more thought to the language it uses in marketing campaigns than to the words employees use when having conversations face-to-face with customers. That's......

How to Promote an Event with Social Media - My Association Resources

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As a frequent speaker at events of all sizes, I've had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing......

Are You Relying on Credit Reports? - Operations

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It is common practice for employers to secure credit reports on current and prospective employees. While this information can be easily obtained by subscribing to a commercial credit reporting service or by hiring a company specializing in conducting employment......

How to Listen Effectively To Customers - Marketing

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In today's economy, it's more important than ever to understand the true value of your customers' business and how to retain business-at-risk before it's too late. But unless you're talking to all of your franchisees' customers on a regular......

Is Your Franchisee Association Board Dysfunctional? - My Association Resources

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Attorneys and consultants who work with associations see their share of troubled boards of directors. In fact, I believe that troubled boards outnumber focused efficient boards by a substantial margin. Notwithstanding their problems, most boards seem to get by,......

FASTSIGNS® Enhance Domestic and International Expansion in 2015 - News

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Rising worldwide demand for visual communications and digital sign technology has positioned FASTSIGNS International, Inc. for robust franchise expansion domestically and in key international markets. On track to sign a record 50 franchise agreements in 2015, the worldwide franchisor......

Secrets to Successful Site Selection for Franchise Tenants - Operations

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A Good Franchise in a Poor Location will become a Poor Business! One of the most effective strategies to conducting site selection is not by looking for the proverbial needle in a haystack, but instead, by using the process......


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