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Stop Writing Demand Letters & Start Managing Disagreements - Legal

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The temptation is to think of this title as some word game without substance. If you give yourself a chance here you may see something very worthwhile and you may even want to put your company on this regimen rather......

Is Your Franchisor Spending the Social Media Ad Fund Wisely? - Marketing

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Social media communication can actually be a great indicator as to how a franchise system supports its franchisees. Once you've narrowed down your potential franchise choices, take some time to look at their social media and consider the following things.......

What would You Say to a Client who Wants to Buy a Business Opportunity instead of a Franchise? - Legal

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What is the difference between a franchise and a business opportunity? This is a question that is on the mind of pretty much every person who attends a franchise or business opportunity trade show looking for his or her new......

Why You Don't Use Personality Tests When Selecting Franchisees - Operations

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Let's try an experiment. Pick your 10 best franchisees. Describe their personalities. Are they all the same? Or are they all different? If you're like most franchisors, you'll say that they are all different. Now, look at your corporate culture.......

How Many of Your Fans on FaceBook do You Really Reach? - Marketing

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6 months ago I met with the Head of Digital at a major movie studio. He was recounting a meeting with Sheryl Sandberg at Facebook in which he explained that they didn't need Facebook advertising. They had already built such......

What's New with Panera & Social Media? - Marketing

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Social media has been inching its way into other forms of advertising, including commercials. At first, it was "innovative" when companies would include their Facebook URL or Twitter handle on their commercials, but Panera is taking it to a new......

Take this Quick Audit of Your B2B Website - Marketing

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In the business-to-business world, your company's job is to fill a very specific need for your customers. Many B2B companies work with clients all over the country and even all over the world, so before they do business with you,......

3 Most Fascinating Stories in Franchising - News

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Learning, Silent Killers, and More Scams Interesting discussion about how what search on a smartphone means for local marketing. Great discussion on whether to spend more on your hiring budget on managers or entry level employees. And, more people wanted......

Why GM Didn't Recognize & Act Before Losing Almost $1Billion - Legal

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Trouble hides in the weeds for a while before it actually strikes out and bites. There is little difference between finding out where and what it is and snake hunting. In the corporate world, the two most probable snake hunters......

The Surprising Reason You Need Your Franchise Deal in Writing - Legal

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From time to time we meet with business owners, franchisors, franchisees, and employees to discuss issues involving verbal agreements. Although enforceable, verbal agreements for the most part are worth the paper they are printed on. This is because many times......

When Should You Give Your Franchise Prospect a New FDD? - Legal

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If a "material change" occurs at any time after you furnish a prospect with the franchisor's FDD, the franchisor must update the FDD, and you must re-disclose the prospect with the updated FDD and re-observe all waiting periods. A "material......

What Your Employees Aren't Telling You About Why They Quit - Operations

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Is this the dirty little secret that's affecting your restaurant's turnover? Is your manager, the person you trust to run your business, causing you to lose valuable employees due to inappropriate relationships, favoritism, and decreased morale? Do your managers explain......

Do You Know this Naughty Word? - Operations

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When putting together a strategic marketing plan, many franchisors view aspects of their plan in silos. One silo consists of placing advertising in print, broadcast, and digital platforms. A second silo includes public relations initiatives. The third silo involves the......

9 Easy Ways You Can Start to Get Better Customers - Operations

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You know that customer loyalty is the best way to get more sales & beat your competition. There are hundreds, thousands of ways to gain loyal customers. But, here are 9 easy ways to get better and more loyal customers.......

Why Local Search Is Made More Difficult By Google - Marketing

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Why is it that AdWords always gets the best data and reporting? I know the answer is because advertisers are Google's primary source of revenue, but still. The rest of us shouldn't be left in the dark when it comes......

Who Has the Worst Website, Ever? - Marketing

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The American Customer Satisfaction Index (ACSI) recently released a 2014 Press Release revealing website customer satisfaction across 200 companies within 33 industries. Over 25,000 respondents provided insight on their satisfaction as it relates to the website experience for several companies.......

IFA 2013 Accomplishments and Outlook for 2014 - Capital Area Franchise Association

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For Steve's entire presentation to CAFA, March 18th, 2014, please click here.......

Aren't You Concerned about the New Workforce Regulations & FLSA Enforcement? - News

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Two weeks ago, I wrote up an overview of How Important Franchising was to the US Economy, based on Steve Caldeira's presentation to CAFA. I have looked at the presentation further, to find out what the IFA was doing at......

Two of the IFA's Legislative Concerns - Capital Area Franchise Association

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Two weeks ago, I wrote up an overview of How Important Franchising was to the US Economy, based on Steve Caldeira's presentation to CAFA. I have looked at the presentation further, to find out what the IFA was doing at......

Maximize Proximity & Be a Successful Multi-Unit Operator - Operations

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Congratulations because you have successfully opened 2 or 3 locations. You've got the operations down, lots of management kinks worked out, and a loyal customer following. You've been open 2 years, and you know what you are doing. And, you......

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Recent Comments

Often what is offered as business opportunity can be a "disguised franchise".

Franchisors that don't select for performance are doomed to fail. Unfortunately, many franchisors look at selecting franchisees through the same set of preconceptions as when selecting staff. They are NOT the same thing and you can't select franchisees and employees using the same criteria.

Franchisors that don't select for performance are doomed to fail. Unfortunately, many franchisors look at selecting franchisees through the same set of preconceptions as when selecting staff. They are NOT the same thing and you can't select franchisees and employees using the same criteria.

Agree 100% with looking at ability to apply the model rather than would I want to have a pint with them at conference.

Had to have a difficult decision turning a prospect down - as a person I got on well with him but his background just wasn't right for our business model. Recruiters have a duty of care both to the brand and the individual, if they have any doubts as to the prospects ability to succeed they should be strong enough to say no.

Quality over quantity.

If Facebook works for you great.

If you want to continue looks like you will be paying for it.