How to Make a Legal Franchise Sale: Step 3 of 11 - Legal

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Before furnishing an FDD to a prospect, you must confirm that the prospect has been given, or must give the prospect, notice of the FDD formats available, and the prerequisites and conditions for obtaining those formats. The law does......

How Much Money Are You Wasting by Supporting Bad Franchisees? - Operations

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Have you ever wondered how a franchise candidate that seemed so promising during the selection process turned into such a nightmare? You ask yourself time and time again "How could this franchisee slip past our screening process? They had......

Should You Be Using Software as a Service? - Operations

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Why Franchise Software is Moving Into the Cloud When somebody says, "the cloud," your first thoughts may be of data flying over your head, a room full of servers or the latest scandal to rock the celebrity world. While......

What is the Biggest Change You Can Make On Your Website? - Marketing

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Think about your website and LinkedIn as the former being a booth in a tradeshow & the latter providing the traffic or flow of leads to your booth. So, what typically happens a tradeshow? Well, somebody drops by your......

What is More Important to Your Customer - the Product or Service? - Operations

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In interviewing our customers, I found that there were several things they value. Things they want even before the product or the service. They boiled down to three basic wants comprising of what we now call the R-T-C factor: Relationship,......

Do portals work for capital intensive franchises? - Operations

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This is a very simple question. It was recently asked in a LinkedIn Franchise Group. And I bet we all want to know the answer. It would make it easy to build next years franchise marketing budget for franchise......

3 Quick Twitter Strategies - Marketing

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When developing B2B public relations and marketing strategies, it's important to never underestimate the power of social media. With over 284 million active users on Twitter and 500 million tweets sent per day, creating engaging content is key to......

Are You Good at Tracking the Amount of Money You've Made? - Operations

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It's no secret that finances are considered one of the most important parts of anything, especially a business. After all, if you want your business to really be successful, you need to keep track of the amount of money you're......

What To Do Before Buying A Franchise - News

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Where to begin? That's the problem for so many people when they think about starting a business, or buying a franchise. The crazy thing is that it almost doesn't matter where you begin, as long as you do! And......

Are You Making Yourself Less Trustworthy? - Marketing

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One of the biggest frustrations as a business owner is when someone leaves a review that is inaccurate, doesn't pertain to your business or is extremely damaging. Review websites, such as Google, Yelp and Facebook, don't offer you any......

Why Do Franchise Owners Outsource their Bookkeeping? It Saves Them Time & Trouble - Operations

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Everyone has some field they are experienced in, and eventually they reach that point where they would like to take their skills to the next level and run a company. After all, it's one thing to be a high-ranking......

Using LinkedIn to Create the Modern Business Card - Marketing

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Attention - A Basic Need. What do people crave even more than security? Attention. We learn at an early age that attention is the best gift of all. My young son gets attention, so far, like his father used......

How to Move Beyond Contract Law & Settle Your Franchise Disputes - Legal

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There are in every segment of our economy, at every moment of the day companies/people who sense that some significant project for which they bear responsibility is starting to move in a bad direction. Whether it is: 1. A franchise......

I Fought the Apple Store & Won, Just Barely - Operations

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Apple products are immensely popular with people. And with me too. You can't help but admire what Steve Jobs did with Apple the first time he built it. Even better the second time when he was brought back and he......

Is it a Problem or an Inconvenience? - Operations

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There is a huge difference between a problem and an inconvenience. You know it, I know it and your customers know it. Listen to what happened to me the other day. We ordered a new copy machine at Telephone......

Don't let the IRS Rob You of Your Business - Watch for this One Mistake - Operations

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We had a client who was seriously considering buying a business & had to explore all financial avenues to complete the purchase. The client understood financing quite well. To secure financing was quite complicated not only in light of the......

Turning Public Relations into Franchise Sales Leads - Marketing

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A great business idea combined with an outstanding franchise model carries no weight if potential owners never buy in. For franchisors, attracting potential franchisees is at the core of business success. When you've invested excess funds into paid advertising......

How To Leave an Unprofitable Franchise System - Part 2 - Legal

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My previous post described common disclosure errors that might be used to exit a franchise system. This article describes the process by which disclosure errors can produce this result. The process is by no means automatic, and it requires......

How Much Does It Cost to Own a McDonald's Franchise? - Operations

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Ever wondered how much it costs to own a McDonald's franchise. If you are interested, here are the details... direct from the McDonald's site: Acquiring a Franchise Most Owner/Operators enter the System by purchasing an existing restaurant, either from......

How to More Franchise Sales From Your Web Leads - Operations

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I have been in franchise sales for over 20 years. Today, selling to web leads is different than selling to responders to the print ads. And no, the web leads are not more knowledgable. If anything they are more timid,......

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