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Does Your Franchisor Have Integrity? - Franchise Relationships

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Bookmark and Share Integrity is what you do when nobody is watching! Some franchisors appear to believe that when a person asks for the franchisor's FDD they need not give it. Why? Here is, slightly edited a franchisor's broker's answer,  which appeared on......

5 Tips on Creating Websites for Smartphones - Social Audience Marketing

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Bookmark and Share According to Nielsen's latest figures on smart phone purchases by US Consumers, Apple's iPhone 4S is closing the gap on Android. Overall Apple's operating system now accounts for 30% of all smartphone users as opposed to Android's 46.3%. The......

What Franchisors Need to Know How to Achieve Social Goals - Tools and Resources

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Bookmark and Share I’ve had the privilege of being a consultant to a variety of companies on strategy to enhance their perceived value.  Among these have been a number of franchise companies, including Burger King, automobile dealers and hotel operators.  In the......

Is Your Franchisee Association Board Dysfunctional? - Tools and Resources

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Bookmark and Share Attorneys and consultants who work with associations see their share of troubled boards of directors. In fact, I believe that troubled boards outnumber focused efficient boards by a substantial margin. Notwithstanding their problems, most boards seem to get by, although they could......

How to Get More out of LinkedIn - 3 Expert Tips - Social Audience Marketing

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Bookmark and Share Our own Victoria Ipri was interviewed by Business Insider as an expert on How to Get More out of Linkedin, the business social media network. "I think we're going to see in 2012 people engaging in the platform the......

3 Tips for Negotiating Reduced CAM Costs - Suppliers and Consultants

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Bookmark and Share While there are many business factors and legal points to consider when negotiating a commercial lease, in today''s uncertain economy, the "bottom line cost" of the lease often tops the list of concerns for a commercial tenant. You are......

How Much Does a Franchisee Really Make? - Suppliers and Consultants

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Bookmark and Share "He uses statistics as a drunken man uses lamp-posts... for support rather than illumination." - Andrew Lang (1844-1912) To me, one of the more frustrating franchise statistics repeatedly quoted is average income. Inevitably, this statistic always suggests that the......

Be Your Own Boss - The Myth - Franchise Relationships

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Bookmark and Share Imagine this television commercial: a bunch of teenage kids in a house, eating junk food, playing video games with rap music blasting. The narrator says: "Hey kids: tired of listening to your parents? Why not do whatever YOU want to......

Pepsi Pays Millions for Improper Criminal Background Checks - Suppliers and Consultants

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Bookmark and Share Pepsi Beverages (Pepsi), formerly known as Pepsi Bottling Group, has agreed to pay $3.13 million and provide job offers and training to resolve a charge of race discrimination filed in the Minneapolis Area Office of the U.S. Equal Employment Opportunity......

Language Engineering: The Right Words for Customer Service - Suppliers and Consultants

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Bookmark and Share Language underlies almost all other components of the customer experience. Yet, your company has probably given more thought to the language it uses in marketing campaigns than to the words employees use when having conversations face-to-face with customers. That's......

How to Survey with Social Media - Suppliers and Consultants

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Bookmark and Share QSRs and hotels have embraced the notion of customer feedback. We’re inundated by surveys, comment cards, and “tell us how we did” prompts. The interesting thing is that all of these methods of gathering feedback produce structured data that......

Mobile Marketing 101 - Suppliers and Consultants

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Bookmark and Share I have been following this company for a couple of years now. Everytime I see them they are getting better at what they do. Not only can they provide fully integrated mobile solutions and text messaging campaigns, but they......

Restaurant Operational Tips - For QSR and Hotels - Suppliers and Consultants

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Bookmark and Share   We had the opportunity to travel through the US IN November and December and got into a lot of restaurants. We saw good things, and good people, but also some operational issues that have the result of leaving......

How to Negotiate Your Franchise Agreement - Franchise Relationships

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Bookmark and Share Recently, I was asked: "If you could negotiate any terms up front, what would be the key ones?" Here is my general approach: First, review the FDD and determine if they are using franchise brokers to sell. If so,......

Is The Conference Model Broken? - Tools and Resources

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Bookmark and Share Six weeks, five countries, four conferences and a pile of travel expense receipts that desperately needs to be sorted. That has been the reality here at Loyalty Truth as we have been on the go while making the most of......
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