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How Can You Use Yelp Effectively & Easily? Two Quick Tips - Marketing

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The first step to having an optimized Yelp profile is to claim your Yelp listing. Once it's been claimed, be sure to use accurate categories for your business. Below are some suggestions on how to set up your profile......

Great Tip for Checking Quality of Support from Your Franchisor - News

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Evaluating a franchise opportunity today can be a difficult task. With all of the different rankings, ads, and other franchise claims, identifying the right opportunity requires careful study of the FDD as well as talking with current franchisees. Some......

Keeping Your Franchise Brand Alive - Marketing

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Connecting potential customers with your brand is key to driving the success of your business. Humanizing a brand can establish trust and create commonality between a business entity and its customers. So how can you be relatable as a......

How to Get Compliance from Your Franchise Owners -Without a Lawsuit - Legal

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Lawsuits and arbitrations often sort out disputes in their legal sense. They rarely sort out disputes in a satisfactory personal, business or financial sense. Anyone familiar with the litigation and arbitration process can tell you about how unsatisfactory the result......

Who Are You Forgetting to Thank? - Operations

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Everyone's busy, stressed out and short of time. Are we forgetting some people? We usually remember to thank our customers. And we probably don't have any trouble thanking family. However, there is a group of folks that are often left......

You Don't Have to Drop Your Price To People Who say "We Cannot Afford You" - Operations

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Everyone in sales hears, at one time or another: "We cannot afford your proposal." Sometimes you just have to listen more, as this story shows: But, sometimes people are objecting to your price. This is at least (2) different......

How Hanging out With Google Saved My Kitchen - Marketing

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A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I'll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact,......

How does Neuroscience Explain Franchise Success? - News

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Nowadays in almost every mainstream magazine there is an article about the brain. The newfound popularity of neuroscience is helping us learn and explain how and why we do the things we do. New brain paradigms are transforming the way......

Death of a Franchise Salesman - Operations

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Arthur Miller's character Willy Loman is the tragic protagonist in the 1949 play "Death of a Salesman". Miller's play is an enduring story about an aging and now mediocre salesman who has lost his enthusiasm for selling. Willy is in......

It is Always the Little Things that Trip You Up - Operations

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Gaps in Your Defences Remember the story of the little Dutch boy who saved Holland by putting his finger in the Dyke? What started as trickle could have been a disaster. But, who goes around looking for holes in the......

How to Get Your Name Out There with PR - Marketing

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Any great business idea is just that without proper execution. If word fails to spread, idle progression, slow growth, and reversion can plague any business model, including franchises. Implementing a company's vision requires a certain flare that tends to ignore......

What Your HR Staff isn't Documenting is Costing You Money - Operations

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Document, document, document! It's the mantra of the human resources profession. Create timely and thorough documentation for all employment decisions. On the other hand, supervisors and managers often view documenting as a chore they simply don't have time for.......

What's New In Franchise Purchase Due Diligence? - Legal

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Within the next 15 years we will see dramatic changes in the franchising business. Today the business is saturated with "me too" so-called concepts that lack adequate business model legs to survive even at marginal profitability through the lifespan of......

How Much Should You Pay for Franchise Lead Generation? - Operations

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If someone asked you 20 years ago which newspaper they should advertise in for franchise leads, you would want to know several things. How big was the circulation of the newspaper? Was it a serious paper with articles on finance......

Modern & Effective Ways to Train Franchise Operators - Capital Area Franchise Association

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We are very pleased to have Chris Allbrooks lead this panel. Joining Chris, will Robert Bilotti, from New York. Robert is the President of Novita Training. Developing training and certification programs has always been a challenge. But, now keeping......

Will You Be a Miserable Franchise Operator? - News

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Franchising is not for everyone, and unfortunately many franchisees don't know that until they sign the franchise agreement, pay their money, and find themselves struggling for survival. Whether the struggle is their fault or the franchisor's fault is a......

8 Easy Steps to Reduce Staff Turnover - Operations

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Every successful businessperson knows that you're only as good as the employees that represent you. If you've taken the time and hired the best employees you can, the next item on the agenda is how to keep them. Turnover is......

The Surprising Relation between the Roman Empire and Selling Franchises - Operations

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The rise and fall of the Roman Empire has a lot in common with selling franchises. The Romans built an enormous empire that at its height spanned from Spain to the Middle East. They built great cities and famous......

Both of these Carlsons Score Goals: One with the Washington Capitals and One with Window Genie - News

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When Washington Capitals defenseman John Carlson scored the first goal for Team USA at the 2014 Sochi Olympics this February, he did so with a blazing slap shot. As proud father Richard Carlson looked on, he knew that scoring......

Theatre Skills to Help the Customer - Operations

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What type of theatre experience have you ever had? Why do I ask you that question? Because if you have ever been on stage in a play, part of a band, chorus, dance group, stage manager, grip, sound, prompter,......

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Recent Comments

All franchisors need to read this article. It is so important to have a process in place to make sure your franchisees are compliant with insurance requirements, and that they have named the franchisor as "Additional Insured". If you are a franchisor, and you need help in this area, give me a call - (866) 315-2365

Sometimes franchise owners think that their story is boring.

I think that it may be because it's seems too familiar to them.

I love these stories.

Not just because they are great PR but it makes franchising personal and about real people.

Thanks Joe--we have lots of smart, interesting franchisees and when they don't mind sharing their stories I am all about it!!

Excellent story Rhonda and very well written.

Liked it very much.

Nancy I've seen you perform and educate.

And you are quick on your feet!

Thank you for the comment, Joe.

Frances -

This is a short but great article.

Too many people want to fast forward to a happy ending when using social networks to develop new business.

It's not surprising.

Many salespeople make the mistake of trying to close too early in the sales process.

It's no different in social selling.

John -

Phrases you will never hear:

1. I have terrific and mutually beneficial relationship with Comcast Cable.

2. i just love my mutually beneficial relationship with State Farm Insurance.

3. Boy do I get a lot out of my mutually beneficial relationship with the IRS.

Richard -

In franchising avoiding emerging disputes is legendary.

In many franchise companies the person who takes an interest in resolving a dispute at an early stage is later blamed for causing the matter when things escalate.

Good point, Joe. Your suggested adage is accurate!